Fashion events are not new the city of Lagos. However, it took a different turn with the introduction the maiden edition of the Lagos Bridal Fashion Week –the very first of its kind in the commercial center. The event which held between May 4th to May 6th, took place at Balmoral convention centre at the Federal place Hotel, Lagos.
Before its commencement, the press, industry experts and invited guests were treated to a cocktail evening at the Temple Muse, Victoria Island. There, the organizers of the event, Call Her Classics Agency, headed by Ayomide spoke on the purpose of the Lagos Fashion Bridal Week.
In a statement, she said:
“We are extremely excited to bring to you Lagos Bridal Fashion Week, Nigeria’s First Bridal Fashion Week which puts us on the map amongst other renowned Bridal Fashion Weeks in the world including London, Barcelona and New York. We can all agree that there is a growing demand and patronage for home grown wedding/bridal brands. We have decided to use this opportunity to support the local businesses by offering them exposure to brides not only in Nigeria but around Africa. We are also giving other African designers access to a new market – Nigerian brides”
Thereafter, the Lagos Bridal Fashion Week official kicked off officially on May 4th and ended on May 6th. Day one started on a slow note but it gathered momentum as it progressed. Asides the runway shows, there were other attractions ranging from the master classes with industry experts as guest speakers, the bridal consultation rooms, the exhibitions, the bridal boutique, LBFW photo booth, the food arena and more.
Prominent dignitaries present at the event included Ogun state governor, Ibikunle Amosun, senior special assistant on foreign affairs and diaspora, Abike Dabiri, media personality turned politician, Dayo Adeneye amongst others.
Notable speakers at this year master classes included: Lavish Bridal, Ink Eze of AsoBella.com, who spoke on ‘Breaking into the fashion industry: things to consider before going in the fashion business; Mai Ataifo spoke on ‘Wedding Fashion Business” all in day one of the event.
And then, day two had Alara brand speak on ‘The ultimate luxury wedding’, Virgos lounge spoke on ‘Fashion Retail: growing your brand internationally’, Bimpe Onakoya took the guests on ‘Growing your makeup brand’ and Brides by Nona spoke on ‘Financial sustainability in the fashion industry’.