Although there is no magic answer, there are several traits that the most successful marketing videos have in common. The traits found in this article are some of these commonalities, and all are inspired by scientific findings. Use these tricks in your next business video production to tap into the psychology of the viewer, and drive engagement.
Our primary goal in this stage is get the viewer’s attention. But you don’t have all day to accomplish this. If your attention-grabber is just 10 seconds into your video…your already too late.
Surprisingly, humans only have the attention span of 8 seconds, which is the equivalent of a goldfish. Therefore, according to marketing psychology, you must go for the immediate hook.
Getting the viewer’s attention through a short 3-5 second intro is a great way to accomplish this. But as soon as the catchy intro is over, you have to immediately hook them again to keep them engaged. Accomplishing this has become the latest challenge in video production and video marketing.
The objective at this stage of your marketing video (4-6 seconds in) is to ensure you keep their attention past those first 8 seconds. As noted, this is one of the biggest challenges for video marketers.
Turns out, there is a scientific reason for this. The Broca’s area of the brain, that is responsible for language comprehension also acts as an information filter. It filters out any information that is irrelevant or predictable, before we even have a chance to consciously process it.
The way to break past a viewer’s Broca’s filter is to make your video unpredictable. This can be achieved in a variety of different ways. Some video producers compare two seemingly unrelated products…like flip flops and skiis. Or show products in unexpected settings. Such as a skier, decked out in a thick coat and hat in the middle of Nigeria.
This unpredictability can also be achieved through the power of words.
Your next goal as a video producer is to get the viewer’s commitment to giving you their full, undivided attention. Marketing psychology says we can achieve this by telling the viewer an unexpected, and powerful story.
Chances are, your marketing video’s audience has seen or heard about your product or a similar product before. To avoid their bounce, and achieve unpredictability, turn your go-to facts and benefits into a meaningful story that your viewers can identify with.
A story is both unpredictable and powerful to the human brain. Facts and stats only light up the language centers of the human brain. Stories, on the other hand, light up all parts of the brain, including Gustatory neurons, the Olfactory system and our motor cortex.
This brain activity indicates that something bigger than simply rational thinking is going on here. This brand narrative is driving consumer emotions towards the brand. According to Psychology Today, these emotions act as the foundation of consumer action…buying action.
The power of story doesn’t just have a present impact. Stories are also 22x more memorable than facts, so your viewer will keep you in mind even after your 30-second video has ended.
The intention of video marketing is often to help your audience achieve a genuine understanding of your brand or product. This is achieved most efficiently when the information in your video is portrayed simultaneously through audio and visuals.
As described in “The Psychology of Visual Marketing Content,” humans give preferential treatment to visual content. This is because are pros at processing visual information. Up to 90% of the information our brains process is visual. All this experience enables us to process visual information up to 60,000 times faster than text-based information.
Given what we know about text-based information, it is best to record an auditory voiceover of your story during the video production process. Music and sound effects can also aid in unpredictability or cuing certain desired responses.
Produced alone, visuals and auditory information perform well. But the combination of captivating imagery and music or story-based narration shows extremely successful results. The visual-auditory coding combo results in a 74% boost in your viewers’ understanding of your brand or product.
The ultimate objective for business video production is to drive consumer action. For consumers, emotions are the driving factors that push us toward action. According to professor of neuroscience, Antonio Damasio, in response to an emotion, humans are enabled to make decisions, and are compelled to do something.
Damasio’s research subjects are people who have damaged connections between the “thinking” and “emotional” areas of the brain. This research shows that the subjects retain their full ability to process all information regarding the available choices. However, they lack the ability to make a decision between those choices.
This connection between consumer behavior and emotion is well documented. A viewer’s emotional response to a commercial has far greater influence on his or her intent to buy than does the ad’s content (such as facts) by 3 to 1. The takeaway here is that consumers buy on emotions, not information.
To help you achieve this emotional response, you can use the power of storytelling and the auditory and visual combo. Replace your typical go-to facts and features with your heartfelt brand story. Once you’ve set the emotional narrative, drive consumer action with a strong Call to Action that reinforces, or alleviates the viewer’s emotion.
During your video production process, apply these tricks to attract viewer attention long enough to drive an emotional response. If you can successfully implement these marketing psychology tricks, you will see success in your video marketing.
Instagram is one of the most popular social networks nowadays. Every day, 800 million active users upload billions of photos and videos. At the same time, Instagram videos get 2 times the engagement of photos that any other social media platform! Of course, paying attention to these stats, marketers, and entrepreneurs do not avoid the opportunity to develop their business and use Instagram videos to attract new customers. But because of the high competition, not everyone business video production succeeds. Many cannot draw benefits from the Instagram for their venture. In this article, we will tell you how to create an effective Instagram video advertising to stand out from the competition, enhance your brand recognition, and maximize your profit.
The idea is one of the most important factors contributing to the success of your corporate video production for Instagram. Video ad film makers always pay attention to how many of the same videos are present today in the Instagram space. And only some projects have millions of views and become viral. To succeed, be sure to conduct brainstorming, consult with colleagues and friends and try to create a truly unique and memorable concept.
When speaking about the implementation, the most important ingredient is an effective start, which will help to stand out from the entire information flow. After all, every tenth publication on Instagram is advertising, and users often just flip through it. To prevent this, corporate video film makers always try to intrigue the viewer from the first seconds of the video. For this, you can use non-standard foreshortenings, bright colors, charismatic characters, atmospheric places and so on. Turn on your creativity and imagine yourself in the place of your target audience. And remember that your intro should interest the viewer without sound. Instagram automatically starts video advertising. It does not turn on the sound but leaves this right behind the viewer.
Before you start to shoot a video for Instagram advertising, it would be nice to get acquainted with the requirements of this social network. So, the maximum size of your video should not be more than 4 gigabytes. Also, you must observe a certain aspect ratio. In the case of square video, it should be 1 to 1, in the case of landscape orientation, the parameters are 4:5. Of course, do not forget that the video must pass censorship requirements in terms of compliance with generally accepted norms of morality.
When examining a feed, the user sees only three lines of your ad. The rest of the text hides behind the ellipsis. Try to make the first words of your description involving, intriguing, catchy so you can instantly attract the attention of visitors. Be sure to make short, concise offers, and say something unusual, unexpected, shocking or even strange. Address your audience as “you” several times, emphasizing that you wrote the text thinking about your visitor. And of course, try to follow the reaction of readers and adjust the description of your Instagram video advertising. Finally, do not forget about hashtags.
We will not exaggerate if we say that your Instagram video ad production will not be useful if it does not have a Call to Action. Again, in today’s online space, users can simply forget why they’re watching your video. Therefore, it would be wise to remind them of the essence of your message. Push the viewer to a specific action: join your community, subscribe to your account, experience the benefits of your product or service, and the like. Statistics show that an effective call to action can double your conversions, so CTA is must-have for any video content.
Let’s sum up our recipe for successful Instagram video advertising. First, the video must have a strong catchy intro at the beginning, and the same CTA at the end. It should also have a concise description with relevant and competitive hashtags, and meet the requirements of the social network. In the end, do not forget that the most important secret of effective video lies not only in successful implementation but also in a successful original concept. Everything begins with an idea and continues with the effective epitome.
It’s no exaggeration to say that videos are going to be the single most dominant element that will capture the attention of internet users in 2018. It’s amazing to see how the use of videos is constantly gaining popularity among the marketers. As per Cisco VNI forecast mentioned in Tubular Insights, videos will make up about 79% of global internet traffic by 2020 – up from 63% in 2015. Video marketing has gone too far to be labeled as ‘up-and-coming’ tactic. It’s right here, and it’s a significantly powerful way to engage with your target audience and grow your subscribers list. Harnessing the power of videos to build your email list requires a systematic approach which I will be discussing in this blog post in an easy-to-understand way. All you need to do is read through the techniques carefully and then try to implement them for your business.
Without further ado, let’s jump on to the techniques and discuss them one by one!
Adding cards/annotation to your videos
The links that you add to your videos are called annotations. Most of the times annotations on specific video channels are set to direct viewers to other relevant videos in the row, but if you can optimize your video annotations for targeted traffic, you will be able to direct the viewers on to your own website and provide them with steps they can use to subscribe to your platform. Some channels, like YouTube, have slightly different ways to point viewers to specific URL. On YouTube, you can use cards to add more interactivity and direct your viewers to other videos, channels, or associated websites. Here is a quick video to help you set it up in the right way!
Including CTA in your videos
It is great if you’ve already started with video production to promote your business online, but it’s even more crucial that you master the techniques to help you get the most bang for your marketing buck. If you are not able to generate leads or get your viewers to interact with you on an ongoing basis, your strategy has a definite room for improvement. Optimizing your video marketing for conversion can help maximize your chance of getting measurable results. One of the best ways to optimize your video is the inclusion of brief, persuasive CTA towards the end of all your videos. You may not give it more than 5-8 seconds but it’s important whatever you say is appealing enough to cause a stir. Simply put, it can be a “join-my-list” type of commercial that comes with a promise of providing something of value. In any case, make sure your corporate video makers understand the Conversion Optimization aspects of video production.
Setting up video landing pages
One of the primary reasons behind setting up video landing pages is their ability to boost conversion and prompt users into taking meaningful actions. As per Instapage, video landing pages boost conversions by as much as 80% and if you design your page around the principles of UX and UI, collecting information from your prospective customers becomes relatively easy. To help you build a great video landing page for your website, look at the examples pages of 20 companies they have discussed in their research critique. Or, I would recommend you to see Unounce’s great compilation to stir your creativity in crafting amazing video landing pages.
Using video links in social updates
If you have social media pages for marketing, you’ll want to leverage from videos as much as possible. Use them in your updates and don’t forget to include your email list commercial there as well. If you’re able to get the attention of your desired audience, you might discover a fresh stream of subscribers.
Using videos in your emails
Video emails get across easily, hook the viewers, speed engagement and therefore stand out from other email communication. So, it makes a lot of sense that you use videos in your email marketing. As per a research by eMarketer, about half of the marketers who utilized videos in their email campaigns saw higher click-through rates, increased sharing and increased time spent reading the emails. The key is to use more videos in your emails and optimize them for best results. Include call-to-actions like “who do you think can benefit from this video, forward now!”, and add an invitation to join your list right below your main CTA.
Optimizing your video channels for email signups
Every video you publish on YouTube, Dailymotion, Vimeo, or elsewhere, should have a description that contains an effective CTA to join your email list for timely notifications on future materials. Techniques like including your email subscription CTA above the fold of your YouTube description are going to improve your signup rate drastically. Nonetheless, don’t forget to do some A/B testing before selecting a final CTA for your video channels as it really helps figure out a pitch suited to your target audience.
To sum up, it is hard to overstate the influence of video marketing, neither can you argue with the effectiveness of using videos to grow your subscribers list. Videos are engaging, entertaining and easier way for people to digest information. If you’re already investing in video marketing, it’s time you make the most of those resources by utilizing the techniques I discussed above. You’ll see your email subscribers list grow exponentially and campaign performance go through the roof!
In today’s digitally driven society, there’s certainly no shortage of videos to watch when you want to pass the time, have a good laugh, or learn something new. Everyone from large corporations to mom and pop shops are using video, or video ad production, to market themselves. Even the guy who lives in his mom’s basement across the street and trains mice has his own YouTube channel. With so many marketers, entrepreneurs, and laymen using video as a meaningful tool for captivating audiences, it’s imperative to approach your marketing videos from a business standpoint if you want them to stand out amongst the sea of video content that’s available online. Today we’re going to share some tips for creating a buzz around your marketing videos, and how to keep viewers talking about them for months.
Shocking YouTube Facts
We weren’t joking when we said the guy from across the street was on YouTube. This popular video platform has over 1.3 billion users. In fact, on any given day an average of 300 hours of video are uploaded to YouTube every minute! If you think that’s shocking, think about the 5 billion videos that are viewed on this platform each day. That’s a whole lot of traffic, and an incredible amount of competition if you’re just entering into the video marketing space. The good news is that with 30 million visitors to this website each day, you’ve got a lot to work with in terms of creating videos that will hold value for your target audience.
Expert YouTube Advice
With so many people competing for views on YouTube, experts on the topic say it’s essential to approach your videos from a business standpoint. Here we have a video from an expert whose niche is specifically YouTube videos and channels. He walks viewers through defining the type of videos they want to create and share, and how to make them stand out.
Use an Elevator Pitch
Once you’ve narrowed down your video topic, based upon what your target audience will find value in, it’s essential to focus on the messaging of your video. The best strategy is to put together a 15 second elevator pitch for your company. Here’s some advice on how to put together a 15 second elevator pitch for your video from Forbes using a messaging map.
Nothing captivates an audience more than the right choice of color, sound and movement. Movement is an excellent way to bring attention to your videos and make them unique. Here’s a great YouTube video we found that offers 4 simple tips for making your videos stand out with the use of movement in your opening shot. This is the first step in reeling viewers in, and holding their attentions.
Ensure Your Content is Buzzworthy
In addition to adding movement to your opening clip, you’ll want to incorporate content that’s buzzworthy. Some ideas for content topics that are buzzworthy include:
Now that you have the tools you need to plan a buzzworthy video that will keep your target audience talking for months, it may help to have a team of skilled web video production experts on your side. Having a team who knows the ins and outs of making a professional video is key in ensuring your company develops an equally reputable web presence. A reputable video production company can produce a high-quality video that will highlight your brand, and showcase your content for your target audience.
If you’d like the assistance of a team that is capable of shooting in 1080p and 4K⸻using the industry’s standard with ultra-high definition video footage, we can help. For more information, contact DigitalLagos.tv today.
On a daily basis, we see a number of business videos come across our social media feed. Among those, there are promotional videos, which introduce us to new products and services, and testimonial videos featuring celebrities opening and reviewing products. It’s no secret that the use of business videos in marketing campaigns has become a powerful tool in increasing brand awareness, audience engagement, and ROI, but in order to have an effective video, there needs to be planning. Planning will help you have all elements of video production ready to go, so once you reach the production and post-production stages, you can successfully complete your project on schedule and within budget. Here are 5 essential stages of planning a business video:
The first essential stage of planning a business video is goal setting, and this will set precedence for the remaining planning stages. During the goal setting stage, you should define the purpose of your video, which will narrow the message. Whether it is a promotional, brand positioning, testimonial, or other types of business videos, the message will revolve around a specific target audience. Who are they? Are they of a specific age group, demographics, etc.? Once you have defined your target audience, you should establish a schedule determining the project’s deadline. This will allow you to plan your marketing campaign surrounding your video. And finally, set goals in terms of budget.
It’s probably strange seeing distribution & promotion as the second stage of planning a business video – even before script, crew, and locations, but here is the thing… social media completely changed our accessibility to distribution and promotion, and different distribution channels have their own rules to follow. Determining distribution and promotion type will have a direct impact on the length of your video, which will impact the length of your script. If your video is for Instagram or Facebook, as instance, you will likely want it shorter than a business video that will be featured on your website. You don’t want to spend time creating a five-minute script when your goal, combined with distribution and promotion plans, require a quick 30 seconds video ad to get your message across. Distribution and promotion will also determine the video output(s) needed.
Now that you know the goal of the video, the target audience, and the ideal length, you can brainstorm the script. Knowing the audience and goal, will help you set the tone. In order to reach the reaction that you want and make your message memorable, should your video be funny or serious? Two main questions to keep in mind while brainstorming the script are: “How do you want the audience to feel?” and with the video’s purpose in mind, “What action do you expect from the audience once the video is over?”
Writing the script will help you set the tone. Planning visual content will ensure that the visual aspect of your video aligns with that tone. Here you can determine what style best fits your message; as instance, would you benefit from using animation? Also, your brand should have a direct impact on the visual appeal of your business video. Does the visual content align with your business goals? Does it align with your brand’s message and values? Does your company logo appear on the video? Those are all essential elements to plan ahead; after all, that is how your audience will associate the video with your business. The last thing you want is your audience saying, “Oh, I just saw this amazing video. What is the name of that company again?”
Who is going to produce your video? Your budget and timeline determined during stage one, will help in selecting a production company, but other important elements to consider are professionalism, quality, and experience with business videos. A great crew will ensure that you have a high quality video and they will know the value perfecting your video based on the above plans, while giving valuable feedback. Plan to have a list of questions to ask potential companies. Production companies will not only have quality equipment at their disposal, but they usually assist with finding the right location and actors, within the budget they agreed on.
Throughout every stage, remember that communication is the key. Ensure that your team knows your goals and expectations. Effective communication during and after the planning stages is essential in ensuring that plans are followed.
Whether you are in the planning stages of your business video, or if you are ready for the production stage, Digitallagos offers a truly inspiring creative strategic approach. Our team can shoot in 1080p as well as 4K, the latest in ultra high definition video footage. Contact Digitallagos.
Many marketers and business owners alike have made attempts to develop effective marketing strategies for promoting their brands. What many of them fail to realize is the psychology behind both sound and color, which should be taken into consideration when developing marketing plans that involve content, such as video. This is because both color and sound can elicit emotions that impact purchasing decisions. There is power in the right use of color and sound when creating marketing videos. The ways in which color impacts our brains may be used to impact consumer spending and purchasing decisions.
Sound also influences physical behavior. While fast music energizes, slower music provides a calm and soothing effect. This is great for leisurely shopping and decision making. In fact, calm and soothing music has been known for increasing sales by 38%, according to studies.
In this article we’ll discuss the psychology behind sound and color, and how using such marketing techniques can tap into the emotions of your target market. We’ll first start by discussing how using psychology in marketing can yield a desired emotional result within your audience. If you’re a business owner or marketer, you owe it to yourself to learn more about colors and sounds in an effort to determine the best, most effective combinations to use for your next marketing video. If you’d like some help producing your next video, this can be accomplished through help from DigitalLagos.tv, a professional corporate video film maker in Nigeria.
Colors That Elicit Certain Emotions
Color psychology, the study of the effect that color has on our behavior, reveals that different colors evoke different emotions and behaviors. Knowing how each color influences emotion can help you better plan your marketing strategies, and video production is no exception.
Colors, Sound and our Surroundings
When we are exposed to certain colors, they have an influence on our state of mind and our emotions. Some are relaxing and calming, whereas others appear loud and vibrant. There are two primary categories associated with colors:
Colors have a great impact on our mood, which is why they should be selected carefully when making marketing decisions. Another example includes the use of the color purple. Purple creates a fine balance between serenity and stimulation, which lends itself to creativity.
Like colors, music also evokes different emotions. Some music or sounds make us feel energetic, upbeat and happy, whereas others make us feel down, or sad. Music also triggers memories in the brain that cause us to respond differently. Not only does the right choice of music and sound make marketing videos more memorable, but it can also heighten absorption, attract attention, and help communicate messages.
The psychology behind music has an influence on the emotions, moods, perceptions, and preferences of consumers. It enhances both memory and association, while arousing emotions. Music has such an effect on our mood that it holds the power to influence the purchasing and decision making processes of consumers.
Savvy marketing experts and those who create business video productions understand the psychology behind both sound and color, its impact on marketing and advertising, along with its ability to display either positive or negative messages, produce high or low energy, trust, or other captivating emotions that trigger certain decisions.
If you want to add the right sound and color to your next marketing video, the professional video ad film makers at DigitalLagos.tv can help. We can shoot videos in 1080p, in 4K and the standard ultra-high definition video footage. To learn how we can integrate the best color and sound to evoke the right emotions for your target audience, contact DigitalLagos.tv today.
You have heard about the benefits of YouTube video marketing, but doubt whether you need to invest money and time in it? Perhaps you think direct sales are more effective as the result is easy to evaluate right away. But the corporate video production is a long-term investment, and if you want to develop your business and outrun competitors, YouTube video is your faithful assistant. Let’s understand why this way of promotion matters in our times.
This is the first and most important argument. The fact is that almost every modern website has an inserted YouTube video. No wonder, because video can increase the conversion by 80%. Withal, 74% of customers make a purchase after watching the video. Of course, there are users who prefer text, but the human brain perceives and processes visual information much better. This eventually has a positive effect on the profitability of your venture, and here is why YouTube video content is developing so rapidly in recent years. Another reason: your customers are often guided by emotion when buying, not by logic. And using video, corporate video film makers can easily create the suitable atmosphere for a purchase decision-making.
Many entrepreneurs are convinced that high-quality video ad production requires a lot of time, expensive technologies, and qualified specialists. But there is still no doubt that the result pays off this investment. Moreover, you can create incredibly popular YouTube video using a smartphone only. In many cases, the lack of production and more live shooting conditions can be an advantage of your result.
Whatever it was, YouTube promotion helps to bring you closer to the client, show your product or service in action, remove all customer’s fears, and create a sense of individual approach. 57% of users say video gives them more confidence. And trust, as we know, is the basis of sales. The whole concept of content marketing is built on trust and on the creation of long-term relationships.
Video increases the time visitors stay on your site, watch your product or service, etc. This, in turn, raises your source to the top of the Google search results. After all, Google “sees” that the user has found some useful information on your website and raises it higher. YouTube’s promotion opportunities are almost limitless in this regard. Try to use video wherever it is appropriate.
YouTube is the second most popular social network in the world. Thus, any YouTube video has more likes, shares, and comments compared to text or photos. With simple tools, you can tell the world about your new video content. This means that if you publish a new video, users see your content much more often in the news feed.
Video in an email increases the number of clicks by 96%. And just the word “video” in the subject of the email increases the open rate by 19%, transitions by 65% and reduces the percentage of unfollowing by 26%. And this is a great way to “revive” the base of email subscribers. More often than not, users are willing to watch the video voluntarily, and this is the main reason for increasing the conversion of advertising campaigns in business video production.
YouTube video marketing is one of the main vital tools of online promotion today. Social networks and search engines actively promote this type of content. YouTube video marketing has practically no shortcomings, and at the same time, it can boost your sales significantly. That’s why this kind of promotion really matters.
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Corporate video production is one of the best ways to attract the attention of your audience. But how to persuade people to spend their precious time to watch? First, it is necessary to understand what thing attracts their attention at the psychological level. In fact, you need to get the audience to experience real emotions. A mix of the right ingredients will attract the viewer and keep the whole way from the first look at the video to the desire to share it. Here are five the most effective ways to attract and keep the viewers’ attention so that they do not just turn on your video but watch it to the end.
This is the most effective and easy way to keep the mind of viewers, which fits almost every type of video. By creating an intrigue, you can get your viewers to wait and guess what will happen next. To create intrigue, make sure that your shots ask questions, but do not give answers. This should happen during the first seconds of your video. Otherwise, you will not have time to interest your viewers and they will switch to a video of your competitors. Corporate video film makers often use this method in their business video production. That is why all successful videos, one way or another, intrigue the audience.
Imagine that you communicate with somebody, tell something to him but he simply goes away saying nothing. Basically, communicating with someone, we stay in place and listen. It’s our psychology and natural predisposition. That is why video ad film makers always try to create a video with a clear communication like a good “Velcro” for the viewer. In the web video production, you must create the illusion of communication with the audience, and they should feel their connection with you. How to do that? You can use rhetorical questions. This way of keeping an audience creates the illusion of communication. With the help of rhetorical questions, you can also warm up the curiosity and they will necessarily watch your content to the end.
No one will watch your video if it does not have value. As is usually the case, we are looking for useful information, just inserting a query into the search engine. When creating a video, you should only think and to focus on the problem that bothers your potential customers and helps to solve it. The more useful you are to your potential customers, the faster they will pay attention to you.
Studies show that people often skip video with relaxing or calming music. Music or even any background sound effects helps to improve the video, but you need to be very careful in choosing the composition. The fact is that music is a work of its own. Editing a video with music, you connect two different elements. In order for their combination to look qualitative, you need to select music that will look like a video in terms of mood, meaning, and tempo. If all these criteria are met correctly, the music will increase the attention of your viewers from the first seconds.
It’s no secret that users tend to pay attention to something dynamic, rather than to something static. The elements in your video should be in motion, but at the same time, they should be bright. Different colors cause different feelings, therefore, in order to keep attention, you should use bright pleasant shades in your video ad production. This can be achieved by color correction during editing, as well as by correct lighting directly during shooting.
So, the recipe for catchy and successful marketing video is as follows. Create an intrigue from the first seconds, add the right music and dynamics, decorate it with effective communication and of course, do not forget to do good for your viewers. Then the audience will not be able to tear themselves away from your video production content. Good luck!
As more and more people turn to the Internet for marketing their businesses, video remains king of content. Video is no longer viewed as an up and coming marketing tactic—rather a proven strategy that’s become the go-to method for communicating to target audiences , and oftentimes with some help from corporate video filmmakers. Video has been known to play a key role in brand development, sharing stories, and so much more.
The demand for video marketing is rapidly growing, as 42% of online visitors prefer video content from marketers than any other format. Video not only captures and maintains viewers’ attentions, but according to 51.9% of marketing professionals worldwide, it’s also the format of choice for generating the highest conversions and increasing ROI.
In this article, we will share the importance of understanding the value of video marketing and the impact a well-produced professional business video production can have on your brand, with statistics to back them up.
Why Video Trumps Other Forms of Content Marketing
You should choose video marketing over other forms of content, as video has surpassed all other forms of content in leaps and bounds, and it’s favored by both professionals and customers alike.
Video generates an increase in organic traffic by 157%!
Maximizing on the power of video could translate into significant increases in leads and sales.
Video marketing captures viewers’ attentions, as their cravings for information are fulfilled in captivating and engaging ways. Marketing videos have now surpassed network television!
If your company doesn’t have plans underway to capture its share of the video marketing trend, it will be doing your company and brand a great disservice. Both clients, and potential clients, are awaiting content from your brand in video form. The process doesn’t have to be overwhelming, as there is guidance available from seasoned corporate video production professionals, such as DigitalLagos.tv, to help your company begin creating marketing videos of your own.
Meeting the Viewers Demands
Because most people have short attention spans, they’d rather take in information from videos, as opposed to reading. In fact, Forbes highlights a trend toward Video First. This means that consumers want to both watch and make videos as they relate to the products they use. Video offers what people are gravitating toward, as it makes it easier to consume and share information over short increments of time.
With nearly 1/3 of the combined Internet users being on YouTube(roughly 1 billion), video content produces strong customer engagement, according to Forbes. Video marketing is also the top driving force when consumers make purchasing decisions. This is why adding videos to your marketing strategy will help meet the demands of consumers more than traditional marketing efforts.
Now that you’ve been provided with more insight into the value of video marketing, it’s time to start a video catalog of your own.
No matter how you want to incorporate video into your marketing strategy, we offer an inspiring, customized, and creative approach to video marketing. We only use high-end HD footage for maximum impact and lasting effects on production. Our team is capable of shooting in 1080p and 4K, using the industry’s standard; resulting in ultra-high definition video. For more information, contact DigitalLagos.tv today.
As more people turn to the Internet for information, business owners are taking advantage of opportunities for showcasing content through a variety of formats. As it stands, video is the most preferred format—capturing the viewer’s attention, increasing traffic, and improving ROI. In fact, 54% of consumers prefer videos from their favorite brands over other formats. Videos are also 43% more memorable than text and images, which are only 18% and 36% memorable respectively.
In this article, we’ll share 5 kinds of marketing videos to learn from with examples. Such videos can be replicated for your own business with the help of a video production company, such as DigitalLagos.tv, in an effort to enhance your brand’s awareness, and increase ROI.
In one of Intel Edison’s five-part “Meet the Makers” video series, the story of a 13-year-old who became inspired to create a printer for the blind by using an Intel product was created. Intel used this video ad to share how new technology was created, and how everything came together perfectly by using their product in this heart-warming, story-based video ad.
Explainer videos have become increasingly popular, as realized by ZenCash. They explain their integrated software is designed to work with consumer accounting systems to monitor, and keep track of accounts receivables. This is done in an easy to understand manner, using simplistic hand-sketched images that increase clicks.
Grainger, an industrial supply company based in the US, is a fortune 500 company that supplies over 3 million customers with industrial supplies, equipment, and tools. They created a series of marketing videos that highlight their customers who use their products to assist them in their everyday line of work. Over the course of a year, they have been able to successfully put together and launch their YouTube channel titled “Grainger Everyday Heroes.” The marketing videos serve as a testament to the Grainger brand.
Training videos are a great way to explain difficult concepts, or highlight complex procedures that could be better understood, through simplifying how such methods are communicated. For example, EY’s Metro Email Service used a training video to simplify difficult to understand email problems. This was helpful to their trainees who needed to explain email and application processes to non-tech individuals in a simplified manner. This resulted in an effective, customized, easy to follow, yet memorable story-based training video.
Corporate videos are a growing trend that are used by corporations as a means to further promote their brand, while increasing sales. Some have used corporate videos as a way to align with issues that tap into their potential customer’s emotions. Similar to the way Dove used their corporate video series, “Dove Choose Beautiful,” to encourage women all over the world to choose beautiful, as opposed to outdated, unhealthy standards for beauty.
We hope you’ve enjoyed these 5 successful marketing videos. Now that you know more about the different types of video available for marketing your business, it’s time to start making some of your own! Whichever type of marketing video you believe is best for your marketing strategy—be it a trailer, a marketing ad, or a six-second video, our video production team can help your business shoot an impactful video in 1080p, and in 4K, as well as the standard ultra-high definition video footage.
Whether you’re making a brand positioning video, training video, promotional video… or all of the above, DigitalLagos offers a truly inspiring, creative⸻strategic approach, with beautiful HD footage to maximize impact on production. Our team can shoot in 1080p as well a 4K, the standard in ultra-high definition video footage. Contact DigitalLagos.tv
It’s no surprise that videos have become a highly popular marketing tool. Videos allow corporations to communicate with audiences on a level that drives engagement, builds relationships, and increases customer loyalty. Whether it is a video with a special message from the CEO of a company, a how-to video, a testimonial video, or a promotional video, they all have different benefits. Building an entire marketing campaign using different types of videos can only maximize those benefits – improving your campaign’s reach, and taking brand awareness and engagement to new levels – as long as it is done right. One common mistake in developing different corporate videos is the lack of consistency. A professional and reliable production company will know the value of keeping your video content consistent with your brand’s image. This means developing content with the same tone in order to reach your target audience, so that the voice, look and feel of your videos are the same. Here are the three types of videos every company should use to build a successful marketing campaign, and how they can work together to maximize its impact and benefits.
Think of brand positioning videos as the foundation of your marketing campaign. It all goes back to who you are as a company – what do you do, your values, and the audience you want to reach. Asana for example, used a stunning and effective brand positioning video to introduce customers to their values, services, and benefits. A brand positioning video introduces your business to prospect customers, and in some cases, it also provides more insight on the company’s culture. It will lead customers to want to learn more about you and your products or services. A brand positioning video will use tone and language that captures the audience’s attention, and as a result, they will be more engaged with your marketing campaign as a whole.
More and more companies are adding training or explainer videos to their marketing campaign. Training/explainer videos are created as a resource to customers to show them how to use a product and its features. Some companies, like Sierra Designs, go above and beyond by describing the product and answering many possible frequently asked questions. One benefit of these types of videos is that when customers see the product in use, that product becomes even more practical and appealing. Just like with brand positioning videos, training videos should keep the audience in mind during content development. The right voice will capture the audience’s attention and increase engagement when it comes to introducing the audience to promotional videos. It also shows customers that the company cares – that they want customers informed about the product’s uses and features.
Promotional videos, whether used on social media, websites, or TV, tend to be a little less personal than the first two as the primary goal is to generate sales, but when combined in a marketing campaign with training and brand positioning videos, the sale message comes naturally. Look at Apple, for example. Their promotional videos are captivating from the moment their logo shows up on the first frame, and that is because we know they offer quality products and they are known for innovation, so we want to know what is coming next.
When we are familiar with a company through their previous videos campaigns, the communication becomes seamless. The audience is more receptive to the message and more likely to purchase the product. Using these three types of branded corporate videos reinforces the message and creates a relationship with customers and prospect customers, maximizing the results of your marketing campaign.
Whether you are making a brand positioning video, training video, promotional video… or all, DigitalLagos offer a truly inspiring creative strategic approach, beautiful HD footage to maximize impact on production. Our team can shoot in 1080p as well a 4K, the standard in ultra-high definition video footage. Contact DigitalLagos.tv
From the marketing guru some refer to as, “The marketing giant, that shook up the world of viral marketing,” we witnessed a marketing campaign that rewrote the rules of social media marketing, and is the most popular viral ad campaign in history. The Old Spice “Old Spice Man” viral ad campaign earned the company over 58,000 new Twitter followers in just 48 hours, according to Inc. Magazine. The first video, alone of this campaign series has nearly 55 million views on YouTube.
Are you assuming this marketing phenomenon is something only a marketing beast of a company like Proctor and Gamble could pull off? If so, you’re like me and we are both wrong. In reality, the marketing strategies and practices from this case study can be applied to any size business, and within any budget. Here are 3 strategies we can implement into our own marketing plans and campaigns.
It all began with the video production of a short and edgy commercial. You might remember this as the “Man your man could smell like,” played by the shirtless Isaiah Mustafa. This Old Spice Man persona was manly and memorable, and the video’s content was concise, witty and humorous. Combined, these characteristics set the stage for the perfect viral content, and keep in mind that this stage wasn’t fancy…these viral videos took place in Mustafa’s own bathroom.
While you may not be able to recreate this legendary video, you certainly can create something just as good, on a lower budget. The two things you need are: 1) a strong character and persona, that captures your brand positioning and speaks directly to your target market and 2) a little creativity to come up with catchy content. Personally I always try to incorporate humor into every bit of content I put out there. But if humor isn’t right for your business, you can always speak to some sort of emotion. But I get it…coming up with this creative content isn’t always easy. Luckily there’s help out there from talented video ad film makers, such as DigitalLagos.tv to bring the creativity to life.
Once the creation was made, it hit the public, and it hit us hard…from all angles. Their strategy? In their (ad agency, Wieden & Kennedy) own words, “Let’s just put it out there. Everywhere.” Their ads didn’t just hit our TVs, they distributed it over everything they had: YouTube, Print Ads, Twitter, Facebook, and all over the internet.
But even Procter & Gamble, despite their widespread reach didn’t resort to doing this alone. They strategically selected influencers and celebrities and strategically got them involved. One of those influencers, according to Entrepreneur, was Kevin Rose, founder of Digg.com, who commented on Old Spice’s Man video. Instead of just leaving it at the comment, Old Spice responded with a hilarious, personalize video back to Rose who of course shared the awesome online interaction with his million-plus followers.
Assuming your marketing or advertising budget is $3 a month, instead of running a video ad for $1 on week 1, a print ad for $1 on week two etcetera, throw nearly all of it out in one bang! I know it is scary…but when you put it all out there at once, it means that more people are likely to see it, and to talk about it. Then you end up with “free” advertising from media and influencers, just like Old Spice did with Kevin Rose.
The multimedia distribution strategy and the influencers, like Kevin Rose helped gain awareness, but Wieden & Kennedy knew that they couldn’t run this campaign as successfully without a little help from their fans. As the videos spread, they sparked a response in the form of online comments. And Old Spice welcomed these comments, negative or positive with open arms. As we saw in the previous point, Old Spice responded to a comment made by Kevin Rose, with a personalized, humorous video, with wacky props and shot in the same bathroom as the original. But they didn’t just do this for celebrities and influencers, they spit out over 186 personalized videos over a short 48-hour period of time. In their interview with Inc. Magazine, a Wieden & Kennedy Representative said…
“We were creating and sending miniature TV commercials back to individual consumers that were personalized, and we were doing it on a rapid-fire basis,” Bagley says. “No one expects to ask a question and then be responded to. I think that’s where we broke through.”
The attention your ad gets could die down just as quickly as it launched, and this of course should be avoided. In order to maximize your investment into that great piece of content…keep the conversation going, and keep them (your fans) sharing. Old Spice shows us the best way to do this. If you want them to engage, you have to engage back, and you have to make it personal. In a world full of digital personalization, this has become an expectation for consumers. You may not be able to spit out the 186 personalized videos in 2 days, but there are other ways to apply this. Examples are: hiring a social media manager to type responses to comments, share a customer’s photo on your instagram, or start a competition that allows your fans to vote. But you might actually be surprised, this 2-day marathon of personalized videos only required a small team of 4 writers, the camera crew and the model. Maybe not so pricey after all…
Whether you are an experienced viral video marketer looking to boost your viral ad campaign strategy, or are looking to develop your first viral video campaign, these 3 strategies will ensure your campaign’s effectiveness. These strategies are all cost-effective and if implemented, will help your viral video campaign gain momentum and reach an audience far larger than you ever expected.
Consumers receive a large amount of new information every day. From the time we open our social media apps, emails, or turn on the TV, we see information about several brands; most of which keep our attention only for a few seconds before we move on to something else. That is one of the reasons why repetition is crucial in marketing. Most people need to see or hear about a product over and over again before they check it out. But then, there are those that grab our attention more than others, and in a way that makes us want to share their message with everyone we know.
But what makes one brand’s message more memorable than others?
Memorable videos have one thing in common – a well developed video production. Corporate videos – whether it is a video providing a showcase for your brand, how to use a product, or even an employee training video, use a number of elements that essentially, impact the way your brain receives and processes the message. It increases the odds of the message becoming memorable and improves the response rate to the call to action with one single view. In this article, you’ll discover the benefits of video corporate production. I will expand on how video touches more of your senses and accesses the emotional portions of your brain more effectively than with words or audio alone.
Videos access the emotional portion of your brain in a very unique way. One important tool in video production that is not available through words or audio alone is the ability to use colors to influence feelings and actions. The color blue, as instance, is an important one in the corporate world as it is used to create a feeling of trust, reliability, and productivity. Color psychology is an amazing tool, but not enough on its own. Corporate video production requires a number of skills and knowledge in diverse aspects of creativity in order to evoke the right emotion. The color black, as instance, can be used to make the audience feel comfort or sadness, and it takes several elements of production to evoke the right emotion with the project’s goal in mind – the main element being storytelling.
Our brain loves storytelling, and the power of visual storytelling shows in increased engagement. Think of how often you see videos being shared on social media versus text-only messages. When people hear a piece of information, they will only remember 10% of it 3 days later. The same information presented with visuals leads that number to go up by 55%. That number only goes up with when adding a video that establishes an emotional connection with the audience. Aside from the use of colors, the level of emotional connection that the audience develops by watching videos comes from a combination of skills used in corporate video production, including a well developed script that will evoke the right emotions, actors that the audience will identify with, and a good corporate production team that has the talent to bring the project to life and know just how long the video should last in order to keep engagement levels high. A well-developed video can change your entire perspective or behavior. Think of those commercials that inspire you to donate to animal shelters. They wouldn’t have the same impact by using bright colorful settings or without showing sad animals in enclosed spaces, would they?
Video production can create a type of emotional connection with the audience that words and audio alone don’t have the tools to accomplish. Digital Lagos TV can help you create that emotional connection, which is known to drive engagement. When customers and employees feel connected to your message, it creates a level of brand loyalty. Your message becomes memorable!
Whether you’re making a corporate video for internal or external consumption, DigitalLagos offer a truly inspiring creative strategic approach, beautiful HD footage to maximize impact on production. Our team can shoot in 1080p as well a 4K, the standard in ultra-high definition video footage. Contact DigitalLagos.tv
In today’s social media driven society, it’s practically essential to use video in attaining a strong web or social media presence. If not, there’s a strong chance that your website or social media page may be overlooked. Marketers have observed a tremendous increase in how web video production is attracting more visitors than all other forms of content. In fact, 51.9% of marketing professionals have indicated that video content yields the greatest ROI and conversions. If you’d like to shoot your own videos, we’ve listed 10 video production tips from the industry’s top videographers.
Make sure your battery is fully charged, and that you have a backup battery as well. It’s also important to have plenty of storage space, with a clean lens.
There are also things that you should check before going live which Jourdan, a filmmaker, video journalist, and contributor to Vimeo Video school refers to as, “mastering the checklist”. A checklist could include microphones, sound, tripods, sun reflectors, and knowing how and when to pan and tilt, etc.
Keep It Steady
Avoid shooting shaky videos by placing your feet shoulder width apart, one hand holding the camera, and the other hand under the camera. You can also use a tripod to achieve greater stability. Also, refrain from zooming in for close-ups. This will keep the frame steady without any shakiness. Could you imagine watching “Star Wars” if all of the shots were shaky? Steven Spielberg wouldn’t allow that, which is why the camera crew keeps it steady for him!
Think About Lighting
Consider balance when it comes to lighting—making sure the lighting is in front of the subjects. To provide your subjects with a crispier look, use television lights. Don’t over or under light the subjects. Chances are, you don’t want them to look like Sean Patrick Flanery’s character in the 1995 movie “Powder.” Use reflectors to help combat under lighting.
Plan Shots Ahead of Time
Take shots using different angles, such as wide, medium and close-up shots. This will help you address the time-lapse issue: (time-lapse or not to time-lapse). Time-lapse videos are great openers, or when used in transition between shots. They are also wonderful tools for showing a long period of time that has passed when telling a story. It also makes for a great story, such as in e series “Planet Earth” on the National Geographic channel.
When composing videos, plan in advance. Frame the subjects slightly to the right or the left and be mindful of the background, which should be a reflection of the subject matter. According to videographer Amy Horton, there are 10 types of camera shots to use while filming a video web production.
Experiment with shooting from different angles and vantage points. Everything from one corner of a room to the surroundings of a location will bring viewers into the scene, and make them feel like they are really there. Think about your favorite films, and the different angles that are used to create certain effects and emotions. Many movies and programs will present several shots from the city in which the story takes place to bring viewers into the scene, and make them feel like they are there.
Use a Green Screen for Special Effects
A chromakey green screen allows you to add special effects to make your videos appear more dramatic, professional, and artistic. Think about the news, for example. A green screen is used whenever the weather forecast is given.
Videos are essential digital marketing tools for businesses. If you want to learn more about business video production, please visit our blog for more information.
Corporate videos are engaging, highly effective, and provide great return on investment. They are designed to deliver your message in exciting ways, and with that, comes many benefits. Airbnb, for example, uses corporate videos to share their brand’s story, community stories, and more, to engage with their costumers. In fact, they have an entire YouTube channel dedicated to their corporate videos. Regardless of your industry, when it comes to this type of visual content, consumers love it, and companies enjoy its many benefits, including increased brand awareness, increased online reach, and high returns on investment. Corporate videos also keep customers engaged, and depending on the purpose of the video, increased engagement also applies to employees. Here are a few types of corporate videos that you will definitely want to invest in.
Brand Story: we often visit new companies’ websites and find a lot of text about who they are, their mission, and what they do. Now, imagine having all of that information in a creative video format! Using corporate videos to share your brand’s story on your website or social media, is the perfect way to introduce your company to costumers in a quick and effective way. Whether the video is presented by the CEO or by the company’s spokesperson, it puts a face to the company’s image, and viewers can clearly identify the company’s history, mission statement, and products or services.
Promotional Video Ads: promotional video ads are used to showcase your product or service. Whether you are producing a video ad for TV broadcast or for social media, promotional video ads are excellent tools when it comes to return on investment. Promotional video ads for social media tend to have fewer restrictions than the ones intended for TV broadcast, more flexibility on production costs, and the added benefit of social media shares, which could potentially lead your video to going viral.
How-to Videos: the days of reading long manual instructions are gone. Customers love having information that is quick and easy to access. Nowadays, when people purchase a new product that requires instructions, they go straight to YouTube (www.YouTube.com) to find user videos on how to setup or use the product. Why not go ahead and provide customers with access to that video, straight from the source? And while they are on your website or social media pages checking that out, chances are, they will look at other products too.
Customer Testimonials: producing videos featuring customer testimonials is another great way to connect with new costumers or introduce current customers to new products or services. One of the keys to producing customer testimonials is to select customers who are articulate in front of a camera, after all, you don’t want their valuable and honest feedback to sound scripted. Customer testimonials are great for increasing sales.
Training Videos: training videos are one of the most effective ways to train employees while saving time and money. You don’t have to hire training staff or shift schedules to provide training, and it allows employees to learn at their own pace. They also have the opportunity to revisit training materials when needed. Another major benefit is that training videos tend to fit different learning styles, so employees get the most out of it.
Whether you are making a corporate video for internal or external use, Digital Lagos offer a s truly inspiring creative strategic approach. Our team can shoot in 1080p as well as 4K, the latest in ultra high defination video footage.Contact Digitallagos.tv
Whether you want to share a new product or service with your audience, news about an exciting event, or a simple behind the scenes of a day in the office, videos are a powerful way to share your message while increasing your brand awareness and promoting your product or service. Let’s face it, we are more likely to watch a video than to read a long social media post. Social Networks love them and the video traffic is expected to grow even more! But with so many videos on social media on a daily basis, you need yours to stand out! Here are 6 tips to maximize engagement with your social media video marketing.
#1. Social Media Channels & Specs
Using all main social media channels: Facebook, Instagram, Twitter, and YouTube, is a great way to maximize your online presence by engaging a larger audience. Whatever social media channels you use, always be familiar with the required video specs. You will want to keep your video short – ideally, 60 seconds or less, as they have higher completion rates and most importantly, higher conversation rates! You will also want to limit the text within the video. Facebook, as instance, increases your video’s visibility if it has little to no text.
Oh, and don’t rely on the sound. Chances are… people are at work or on the go while viewing your video. Make sure the message comes across with visuals so that the overall concept is captured. If one image is worth a thousand words, can you imagine what a video is worth?
Focus on your audience. Who uses and buys your products? And remember that they are on social media for entertainment, to relax… pass time… Consider the type of content they might find funny, entertaining, and informative.
Your brand matters! It’s how your audience recognizes who you are. Think of Coca-Cola, as instance. You can always tell their commercials apart from others. Keep your mission statement in mind and stay true to your brand’s identity.
#4. Call to Action
Consider having a primary and a secondary focus, with the first being on engagement instead of sales. Use your call to action to engage your audience, and be direct! Invite them to share, like, or comment… and to learn more! When they share, like, or comment, that increases your visibility, as their friends and family will see it too.
#5. Optimize Video for Search
You have a great video, now you need to be ‘found’. Unfortunately, there are limitations to organic views, but you can improve that by having the right elements in place – starting with the headline. The title should be catchy and contain the right keywords. Also, use thumbnails to your advantage by selecting a snapshot that makes people want to click and see more.
As mentioned before, organic views are often limited depending on the social media platform, but even if they are not, use ad opportunities to maximize your views and reach new customers!
Getting eyes on your video doesn’t have to be a challenge. You know your audience. Create content that inspires them to react, and follow these tips to maximize your reach and engagement!
Everybody wants to be in the top of YouTube. But there are no quick results anywhere. Getting to the top of YouTube optimizes the cost of video views and accelerates the approach of the payback point of the video with further earnings. For entrepreneurs, YouTube web video production is an additional sales channel, an opportunity to build a visual and confidential communication with clients. But what do you need to do to get to the top of YouTube in 2018? Let’s find it out.
Choose the keys according to which you will create your video. Do not be guided by the search. Studies show that in 2018, the main traffic will come from similar (recommended) videos. In your video production, your marketing efforts should be focused on the YouTube recommendations and adjusting your videos to the current trends. Here are some points on how to do that:
Viewers want HD videos only. So you need to create a quality video that will win your audience. Sound, image, and content should be at the highest level. If one of the components is bad, your chances of getting into the YouTube leaders are reduced significantly.
As we said, in 2018, online marketing should aim not at search traffic but at traffic from similar and recommended videos. So here are some steps regarding SEO:
This is a very useful video about SEO that worth your watching:
We already found out that the video ranking is affected by the retention, involvement, and dynamics of the traffic. Dynamics allows you to gain millions of views, even with minimal SEO optimization. So, the frequency of uploading a video on YouTube affects just the dynamics of traffic.
The more videos you upload, the faster the confidence in your channel grows. The audience from around the world will appreciate your efforts and will start giving their feedback in the form of comments, subscriptions, likes and shares.
For TOP of YouTube, it is not enough to create HD video and put relevant tags. In addition to this, your digital marketing strategy must have several promotion channels. Depending on the subjects of your content, it can be Instagram, Twitter, Facebook, Telegram channel, etc. Social media marketing have ample opportunities for the spreading the video content and the development of its popularity. As much as it may sound, it is very difficult to achieve the TOP of YouTube with the help of YouTube only.
2018 will be incredibly competitive in the YouTube space. The main goal of your online video marketing is to motivate the viewer to watch the video to the end, show activity (likes, comments, shares), subscribe to the channel and watch as many videos as possible. YouTube will find you interesting for the viewer and useful for itself and raise your rating in the search. With the above steps by Digitallagos, YouTube TOP is just around the corner!
Still have questions? Contact Digitallagos.tv!
Ever wondered how your rivals are always outdoing you when it comes to generating more hits, views and sharing on social media? Well if that’s the case, worry no more, as you can also achieve the same by simply tweaking your video marketing strategy.
Video marketing is one of the most effective ways of converting prospects into leads to generate a substantial amount of sales. Gripping statistics by Cisco already show that by 2019, three-quarters of the world’s mobile data will be on video.
While there is no perfect formula for going viral on video marketing, many organizations still struggle to come with videos that can reach enormous audience. If you have struggled for years to have the desired impact on video marketing, don’t worry because we have you covered with the best tips that are sure to make your campaigns successful.
Evoke Emotion like Coca Cola
For any video campaign to draw millions of people’s attention, it must evoke emotion. That is exactly what Coca Cola has perfected over the years with its video ads. Last year its Taste the Feeling ad, with the theme song originally done by Avicii, was a hit not only in Nigeria but across the globe.
The video was a success in growing Coca Cola brand popularity, because it refreshed consumer’s memories of their love affair by embodying great taste, refreshment love and happiness.
It does not matter how much you spend on video marketing as long as it does not evoke emotion don’t expect it to go viral. Even though there will come a time that a video will stop being shared, you need to make sure it does not happen quickly. The longer it takes the better, as it means more people are seeing it thus growing a brand’s popularity.
Make the first 10 Seconds the best ever Like Airtel
The first 10 seconds says a lot about whether a video is worth watching or just a waste of time. If you can capture people’s attention in the first ten seconds, then your video is sure to have a viral effect. The first ten seconds should be about creating curiosity by asking questions and triggering laughter as well as tears.
Airtel’s ‘Kill EM ALL’ad evokes curiosity right from the start as it features a bikini clad lady passing by to the amusement of people.
Don’t try to get out too much information about a product in the first ten seconds. Instead, focus on triggering emotion to draw attention for an effective video marketing campaign.
Feature Celebrities like MTN
Consumers, especially the millennials,are known to associate more with products that their favorite celebrities are using. Getting an endorsement from a celebrity in a video content or a cameo is one of the most effective ways of getting people to like your product.
MTN one of the largest wireless companies in Nigeria has perfected the art of using celebrities to beat its rivals on competition. Social media campaigns like the Don Jazzy spearheaded #ItsWhoWeAre conversation have helped the company shrug off competition when it comes to mobile data
Falzone of the most loved entertainers in Nigeria has also featured in a number of hilarious MTN ads which have been viewed millions of time thus growing the brands popularity
Don’t Be Too Promotional but Educative Like Google Webmasters
One of the biggest mistakes that most people do is being too promotional on a video that is expected to go viral. There is no audience in the world that wants to sit down and be clobbered with promotional videos.
We all love learn new things and what a better way to achieve the same but through video. A lot of target audience is out there in search of new info to apply to their daily lives. Google webmasters had done the same through its SEO for startups in under 10 minutes ad that is entirely education and not promotional.
There is no better way to reach a mass audience than with a well-articulated video marketing strategy. Before you launch any video marketing campaign, make sure it is simple, educative and most importantly triggers emotions.
Video marketing demonstrates strong growth in recent years. Marketers and promoters use video to tell about their product or service, to convey a certain message to consumers. The video is an excellent tool to convey anything. Just imagine, one minute of video worth 1.8 million words of text! Awesome number, right? For this and for many other reasons, video marketing is rapidly gaining popularity. But at the same time, many videos become unsuccessful and do not fulfill their mission. In most cases, this is the result of an incorrect video strategy or its complete absence. Today, we will provide you with an ultimate guide to video marketing for beginners. Check it out!
When it comes to web video production, the first thing to remember is the advertising budget. Everything in the business world rests on money, and video marketing costs money. Before you start your video strategy, you need to establish a clear budget framework and follow it all the way. To establish such a framework, you must know the market prices for the video production and its promotion. And to set market prices, you need to know the clear goals and quality, length, style and number of videos you want to create. Also, pay attention to the ways of promotion for your online video marketing strategy. Will it be free or paid? If paid, what is the cost? All these characteristics affect the budget and success of your online marketing in general so do not take it carelessly.
Setting the video format is one of the most important steps when building a video marketing strategy. You need to know the length of your future video, its specifications in terms of resolution, social media to use, and the like. We’ve already determined which social networks are worthy of your video, whether it’s Instagram or Snapchat, Facebook or YouTube. In any case, you need to know that every social network requires a certain video format in terms of length, sound, and resolution.
So before creating a video, you need to understand what characteristics it should have to capture the viewer in a certain social network or any other media source. In social media marketing, it is important to remember some points:
Remember that sound is as important element to involve as the video itself. With the right sound, you can create the right mood and atmosphere for the video. The length, in turn, should be moderate and correspond to the theme, the audience that will watch it and the platform where the video will be uploaded.
Each video needs promotion. Perhaps you will be able to create a viral video that will be distributed by users without your efforts, but such cases are quite rare and the probability of success of creating a viral video by a beginner is not so high. Most likely, you will have to promote your content by yourself. How? There are many options depending on the platform chosen. In the case of YouTube, the title, description, thumbnail, tags, and CTA play an essential role. If Instagram, you should pay attention to the relevant hashtags (both simple and complex), contact with subscribers, commenting and following on related topics. If you chose Facebook, the most important factor for successful promotion is capturing the viewer’s attention from the first seconds without sound. Quite difficult, but it is worth it. Carefully planned promotion strategy is the key to the success of your digital marketing.
You have defined the budget, format, length, sound, and promotion strategy for your video. Now it’s time to know how to determine the success of your video and its ROI. Well, social networks provide all the possibilities for this, a huge number of tools provide data for analytics. The number of views and likes can tell you about the quality and interest of your video for the target audience, the number of dislikes and negative comments can tell you about the degree of satisfaction. Shares tell you how much your audience like your video content. Pay attention to ALL the indicators relating to your content to determine its flaws and to know what to work on next.
As you can see, building a video marketing strategy requires a lot of time and effort. There are many factors contributing to the success or failure of your video. We emphasize that the success of any video depends on a detailed strategy, the right choice of format, length, and style, as well as the method of promotion. It all depends on you, in the end.
Still have questions? Contact digitallagos.tv
In online video marketing, as in any trend niche, there is a complete confusion. There are selling videos, explainers, corporate clips, advertisings, viral videos, video infographics, and a bunch of other options.
To slightly simplify this turmoil, we’ve identified three main formats of branded videos depending on the task they are solving.
Let’s look at each of the formats and discuss their importance for brand building.
Most often, the video ad is designed for the first contact with the audience. Users do not yet know about you, but with video ad production, you catch them and try to get their attention. Thus, video ads should be short, vivid, emotional, and correspond to the interests of users and the context in which they watch your video. That is, if a user watches the YouTube review of a new computer game, you do not need to irritate him with advertising of accounting services.
This branded video format is not for the first contact. The user has already heard about you, became interested and came to your site or to the page on the social media. And now, he wants to know more about you to make a purchase decision. Accordingly, the video presentation should tell about your product (service or company). Here, you must demonstrate your product, highlight its main advantages and how the user will benefit from it.
With corporate video production, you are able to:
The video production is an important element of content marketing and search marketing. In the image videos, you should not say directly about the benefits of the product. Their mentions should be neatly inscribed in useful and interesting content.
Image videos work for the reputation of the brand and are focused mainly on viewers who already know you. But there is one exception. The video for search queries (reviews, branded video tutorials). In terms of format, these are the same corporate videos, but they work with a new audience who is ready to buy.
The web video production can be classified according to other criteria: visual technologies, audience, distribution method, etc. and all of them will influence the content. But you, as a customer should not worry about this. It is enough to understand why you need a video and how it should solve your problem successfully.
We at Digital Lagos create unique videos keeping in mind the brand and industry standard.
Have any question? Contact digitallagos.tv
Want to share your knowledge and skills with others? The best way to do this is to create a training video. Digitallagos presents a step-by-step guide on how to make training video with your own efforts. Let’s check it out!
When it comes to training video, a clear message is a MUST. Your video should not just teach something but have a specific message for the viewer. You probably have tons of knowledge to share, but you do not need to store these tons in one video. You need to know what you want to show. In social media marketing, training video should have a clear message, which must be delivered to the viewer successfully.
The next step is choosing the style for your training video. It should correspond not only to your topic, but also to the preferences of the target audience, its age, goals, and so on. There is a large number of styles for training videos: animated videos, screencasts, interviews, stories, and so on.
Know the needs and problems of your target audience. Before you create a training video, you must conduct a detailed analysis of your potential viewers. Perhaps they do not know what they want, but you need to know this instead of them.
We said you should know what you want to show. In our case, this is only the first half of the video marketing strategy. The second half is that you need to know what your viewer wants to see. This is the so-called content core. It is the main guarantee of the success of the training video.
So, after defining the content core of your online marketing, you know your own goals and the target audience’s goals. You know that viewers will watch your video because they have a certain problem. Your training video should offer a solution to this problem. Like everything else, it should be clear and concise. In fact, any training video is a solution to a particular problem, but not every video content can offer this solution correctly. Be sure to pay enough attention to this issue.
No training video will be successful if it has poor video or audio quality. Even if all of the above conditions are met well. Modern viewers are very whimsical and demanding, especially when it comes to the quality of the digital marketing content. Now no one is surprised if the video has a 4K resolution or a sound in the Dolby Digital format. Take the time to make your educational video shine like a diamond.
Do not make videos long. It will be good if you keep within 10 minutes. But in any case, do not create a training video for more than 20 minutes! Viewers will get scared of this number and will look for a shorter video. We also recommend that you carefully plan your words so that you can be as short and consistent as possible. Be sure to speak slowly and have a clear statement.
Believe or not, your video will not make sense if it does not have CTA. At the end of the video, be sure to invite the viewer to do some action: write a comment, subscribe to your channel, and express opinion, and so on.
Well, here we have analyzed 5 basic steps to creating a successful training video. Remember the main points: have a clear goal and message, know the needs of the target audience, pay enough attention to the quality, choose the appropriate style, be short and add CTA. It’s easier said than done. But you need to try, experiment and achieve success.
Remember that we are always happy to help you in this difficult matter – creating training videos.
Contact digitallagos.tv now!
Everyone loves videos. Firstly, for the most convenient way of obtaining information, and secondly, for the stunning effect and appealing to the feelings. However, do you agree with the fact that you cannot cause the same emotions using text or images? Nevertheless, too many videos fail and do not bring the desired result. And this post has an explanation for this. After figuring it out, your video will surely bring you popularity and success among your target audience. Let’s start!
You know that the camera does not create a masterpiece video. It does not turn an ordinary man into an ingenious cameraman. Over the past few years, video technology was developing with lightning speed. And everyone can buy a decent camera at an affordable price today. Thus, the problem of brilliant and effective video marketing is not in technology. Then where?
Of course, content is the problem. You can shoot the highest quality video content with a brilliant image and sound, which at the same time will not make sense. Why waste time and money on making a dummy? Pay proper attention to the content and then you definitely will succeed. Watch your video critically. It must clearly convey the main idea, contain enough constructive information, links, brand names, CTA, proper SEO, and so on and on.
We will give you three essential criteria for a successful video right now.
Respect the time of your customers so that they appreciate you. Do not create a video longer than 3 minutes. In the modern world, time is very expensive and everyone is afraid to spend it in vain. If your customers realize they are watching the long and boring video, they will close it immediately. Thus, you can lose not only the opportunity to attract new customers but also confidence from the former ones.
2. Clear message
If we are talking about the first online marketing video, clear positioning is much more important than creativity. Do not make customers guess who you are and why you are here. The lack of clear information means that you lose the interest of the entire audience.
Here is the perfect formula for the clear content of your video:
Company X makes the product Y for the audience Z.
So, when the rational part of your video is ready, it’s time to work on the emotional one. Think about how the customer should feel after buying your product, which of customers’ problems you can solve, how you can help them, what they need or what they feel without your product. Determine this feeling. Fill each element of the video (music, colors, voice, and every word) with this feeling.
Keep this note throughout the social media marketing campaign. And your customers will trust you.
Remember how you met your beloved or best friend. You were reserved and slightly shy at the first meeting, right? But now you feel liberated and confident next to him or her.
Be the same on the first video dating with your target audience. Just tell them about yourself and create a pleasant impression. It would be enough. You can create more impressive and flashy video later, however, it is not suitable for the first meeting. It will only frighten and alienate buyers. And remember: you never get a second chance to make a first impression.
“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. Innovation is saying no to 1,000 things.” – Steve Jobs
Still have questions? Do not hesitate to contact digitallagos.tv
It’s not a secret that video marketing is the king of content today. Many have heard about its benefits but at the same time, many doubt about investing in video and creating quality content. Well, we suggest you look at 16 staggering video marketing stats 2017 that will definitely convince you that video marketing segment is really the KING. Let’s go!
We hope that with these stats about video marketing we managed to convince you video is one of the main tools of online promotion today. It is actively promoted by social networks and search engines. Customers wait for your video. It raises your sales.
Video marketing has practically no shortcomings. You can contact professionals with expensive equipment and your investment will pay off and will bring best video marketing stats. Or you can shoot on the phone and create budget viral videos to get top video marketing stats. Experiment with different kinds of video, promote them in social networks and analyze the results.
Still not sure where to start from? Contact digitallagos.tv
There is a lot of Bluff out there. With thousands of websites claiming to have the best content, tactics and what-not, how do you know which ones to follow in order to keep yourself in the loop? How can you be sure that the information there is genuine and reliable? And most important of all, how do you know which websites have the most actionable and useful content?
We know that video marketing is a little part of your marketing strategy and keeping up with something so advanced and quick paced can be quite a task. Hence, we have brought you a list of five blogs with most reliable, trending, useful and actionable – basically, THE best – content on Video Marketing, except for digitallagos blog of course.
SproutVideo: A virtual gold mine to anyone seeing to improve their reach through Video Marketing. As a Video host for business, Sprout Video hasn’t stayed back in the quest of quenching the thirst of its readers. It has very detailed profound posts like voiceover trends that make or break explainer video – explaining the little known facts and details about video – along with posts like the rise of artificial intelligence in business video to keep the readers in the loop with the current trends and happenings.
Hubspot: Hubspot is practically home for every marketer. Knowing that Video Marketing is the next big thing, they started educating their audience about it long ago. And now have many great blog posts on Video Marketing. While not all their posts are focused on video marketing it’ll definitely help you see the role of video in the huge globe of marketing.
Wistia: It is another professional video host and in their blog, they have spoken in-depth about very less spoken topics of Video marketing – which actually matter and can make a difference. For instance, we always presume that an expert’s words will be trusted the most, but it so happens that people don’t trust anyone but the ones they think have their best interests in mind. Now how do you make you brand that trusted source? How can you use this piece of to improve your marketing strategy? By using videos featuring humans! Because we are hardwired to respond on how trust worthy we determine a face to be. This, my boy, is what is called actionable useful blog.
Buffer: As a popular Social Media Management Platform, Buffer was quick to notice the rise of Video content’s power and has been busy keeping its audience aware of this very truth as well. Today, its blog has a little lot of useful content on Video marketing in social media ranging from guides on creating epic content for social media to general video marketing posts like Secrets of Super-Successful Video Marketing.
Vidyard: It is yet another video host for business with a ton of amazing posts on video marketing to its credit. Their blog concentrates on more technical aspects video and lead generation through video marketing. Their posts are to the specifically to the point and leave us with something to think about. What to use storytelling techniques for sales terms? Or simple tactics to build trust with video? It is all out there!
The world loves videos, and for good reason! Video is an entertaining way to communicate information that is often perceived to be less entertaining. Because a video appeals to more senses than words, information retention increases exponentially. As a business, video may be the perfect way to showcase what makes you unique in your industry. And yet most companies don’t use video to its full potential.
Why is it that so many videos fail?
Let me say this plainly… just because you have a video camera doesn’t mean you are a videographer. Video equipment has come a long way in the last five years. It’s no longer difficult to purchase a more-than-adequate camera and basic editing software at a reasonable price. Because the technology barriers in this industry are lower than ever, everyone who has ever dreamed of having a career in the movies is jumping on the video bandwagon. So if technology isn’t the barrier to making a quality video, what is? Without question, it’s content. Without a marketing plan, a brand to reference, and a clear message, your videos are useless. Just think, all that work for zero return.
How do you guarantee your content is successful?
First let’s talk about the length. A 1-3 minute video seems to be the marketing-video sweet spot. Yes, you can stretch it to 5 if you’re feeling bold and have a great story to tell, but I suggest not going any longer than that. When people see a video that’s more than 5 minutes long, their finger immediately moves to the mouse to click on the next shiny web page and your prospective customer is gone.
Three minutes for a video doesn’t seem too tough to accomplish. You can do that in an afternoon, right? But wait… what do you have to talk about? If this is your first marketing video, you must focus on three things:
Now is not the time to get creative. If your prospective customers can’t figure out what your business does, you’ve failed.
Take a couple of minutes and write this down… Company X (your company name here) does X (what services you offer, what you sell, etc.) for X (who is buying your stuff – age, gender, income level, etc.) This may seem like marketing 101 to some of you, but without this clearly defined information, your video is guaranteed to lose your viewers focus within the first 20 seconds.
Now that you have your company overview written down, I want you to think about how you make people’s lives easier. What do you want people to feel after they purchase your service/product? Use that emotion to help decide every graphic, every song, and every word you write.
If you stay true to this newly found voice, this customer focused attitude, and the true brand of your company, you’ll set yourself miles ahead of your competition.
Remember, you can always make a follow up video that is more artistic or more flashy, but if you throw too much at your viewers in the beginning, they’ll feel confused and lost. Once they are confused or lost, they may never come back.
“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. Innovation is saying no to 1,000 things.” – Steve Jobs
Creating a great video for your business is only half of the battle when it comes to online marketing. Getting your video ranked in the search engines is the other half (and the most important half). If you want your video to be visible by your prospects, you need to know how to target the right audience. Getting in front of your audience requires you to use the right keywords and know a little bit about Search Engine Optimization.
Here are some things you need to do in order to help get your video ranked in the search engines.
Your video needs to be full of relevant and great quality content in order to get prospects to share, like and take action on what you have to say in your video. You should try to make sure the production quality is appealing and that the content is interesting and very beneficial to your viewers.
If your video isn’t of good quality, it will not get ranked in the search engines. You don’t need to invest a lot into making a great quality video, you just need to be smart about it.
Titles and Keywords
Your title should contain at least one of your keywords and it should also be catchy and engaging.
Before you begin creating your video, you need to know what keywords you should be using first so that you can be found in the search results. Some great keywords and topics to use are: how to videos, reviews, tutorials and anything else that would benefit or entertain your viewers. In order to find great keywords, use the Google Keyword Planner tool for guidance.
You should also place your keywords in your tags section, your video file name and in the description box. Do not leave the description box blank as this is a very important space to fill out with some key information such as: your link, keywords, a great descriptive paragraph about the video and a call to action at the end.
Uploading and Sharing Your Video
YouTube may be the largest video site, but it isn’t the only video source around. You should also upload your video to some other top video sites such as Vimeo, DailyMotion and Metacafe. Uploading your videos to multiple video sites will also help you gain more high page authority backlinks. Getting backlinks from great sites will help your video get ranked better in the search engines.
Sharing your video is key to getting ranked in the search engines as the more views you have, the better your video will be ranked. Here are some ways you can share your video.
Copy the link and embed your videos into your blog posts, signatures, social media updates, email follow up campaigns and mention your video on forum and Q & A sites.
Call to Action
At the end of your video, you should include a call to action step. You should invite the viewer to like, share and subscribe to your video. If they share the video, you will have a great chance of getting more views and likes from a wider audience and getting found in the search results.
Seasoned marketers understand that audiences respond better to visual media than they do to text. A photo, an infographic or a video will have more impact on the prospective customer compared to any other medium. We just find visual medium much more appealing but that doesn’t mean every video you publish is going to be a hit.
The world of online video marketing is highly competitive and the attention span of an online audience is very limited. Naturally, your strategy and content needs to be excellent in order to get their attention. Here are some tips you can use to stay ahead of the competition in 2016.
1 – Create an Interactive Video
Traditional videos lead to passive participation. The content has to be great to keep the audience engaged. It’s not uncommon for the audience to lose interest halfway through the video or simply become distracted by other things. For years, marketers looked for ways to engage the audience and keep them interested in the video throughout its duration. Interactive videos are a great way to do that. They make the audience curious and allow them to control the direction of the video. It’s a good idea to include them in your strategy.
2 – Use Social Media
Video is very popular on social media. According to research, about 50% of the people on Facebook would watch a video every time they log in. You should take advantage of this and post videos with great content. Social media is a powerful tool and great videos often become viral. This is an ideal platform for posting content with a social message or something that’s humorous. They attract attention quickly and promote your brand.
3 – Consider Virtual Reality
Yes, that’s a thing now. With Google Cardboard and devices like Oculus Rift, virtual reality is growing in popularity. It also opens a new avenue in online video marketing. You can help customers experience the product with as much realism as possible. For example, if you’re a travel agency that regularly conducts tours to Hawaii, you can create a virtual reality video, offer people a close experience of Waikiki or Diamond Head.
They can explore all popular tourist destinations in VR, which will motivate them to make a purchase. Virtual reality has a lot of potential if you utilize it correctly. Yes, it might seem that it’s a bit early in the game but if you want to stay ahead of the competition, you might want to invest in VR today.
4 – Focus on the Message
You don’t always need to create content about the products. In fact, such videos command the least amount of viewership. If you want to promote a brand, it’s best to create something that would be of value to the audience. As mentioned earlier, videos that have a social message or humour are very popular. You can also create how-to videos that would help your audience and teach them something new.
These four tips will help you create a successful online video marketing campaign in 2016. All you need is a little creativity to get audience attention.
Due to the popularity of the smartphone and tablet, the app market is growing rapidly and there’s no doubting apps are a great source of revenue, with the average user having 41 apps installed on each device.
That’s a lot of competition. So how do you get your app downloaded? There are numerous things you can do – but your secret weapon might just come in the form of a web video production.
It will come as no surprise that videos are more popular than they have ever been; YouTube has more than 4 billion views per day! So you can maybe understand why using a web video will help you gain more app users. Video is a great marketing tool no matter what your business, and can be particularly beneficial for those who need to entice potential app users, and here’s why…
34% of shoppers say they are more likely to buy a product after viewing an explainer video.
Sharing an explainer video about how your app works on your App Store, or Google Play page, will help users to understand exactly what it does and doesn’t do before they download it. This can really help give potential users the nudge they need to hit the ‘Download’ button. More than half the video marketers out there state that video leads to increased conversion rates. Therefore, using a video to help explain your app seems like a no brainer!
If you create a particularly impressive video, you may even find that users are happy to share your video to tell their friends about your app. This kind of referral marketing is a powerful way to spread the word about your app.
Again, one of the best things about a web explainer video is its ability to help your users grasp exactly what your app does and doesn’t do.
Explaining this in a video format – as opposed to long passages of text – often resonates much more strongly with your target audience This is because video is a combination of audio and visual elements – a powerful concoction that’s fantastic in engaging users with different learning styles.
More to the point, according to Dr James McQuivey of Forrester Research, a one minute video is worth a staggering 1.8m words (do you fancy writing that many words about your app?) Plus, 80% of video marketers agree that video has given people a greater understanding of their product or service.
It’s an unavoidable fact: the modern internet is a crazy, fast-moving environment and there are distractions all over the place. Very few people have the time to read reams of text – whereas a quick 1-2 minute video is often much more appealing.
Now, because your users have a better understanding of how your app works, they’re more likely to have realistic expectations when they download it. This means, theoretically, there’s less chance they’ll end up disappointed. When you’ve worked hard to attract users to your app and hit ‘Download,’ the last thing you want is a mammoth churn rate.
On average, 20% of people who download your app will use it just once. And 37% of app users say the reason they stop using an app is because it didn’t meet their expectations.
It’s important to keep your users engaged – and including a web video to help understanding is a great first step.
We know how the industry works; as an app developer, you’re more than likely already thinking about your next app. But your users still need help with the one you just launched – and, unless you work for a large company, in all likelihood, the responsibility for providing that help is going to rest in your inbox.
Video is a phenomenal learning tool and can dramatically alleviate this problem. In a recent survey, 30% of marketers told us that video has reduced the volume of support calls they receive. Anything that gives you more time to do what you love has surely go to be a good thing! Include the video and give yourself more time to create great apps for your users. If you’re experiencing any particularly common questions, why not include the answers in your video?
In a time when everyone is on the go and needs to have everything at the touch of a button, a web video is a good idea. Online video now accounts for 50% of all mobile traffic and 69% of traffic on certain networks. This statistic is no doubt one that will keep growing, and underscores the point that people don’t want to read about your app: they want to find out about it quickly!
Video content is one of the most shared visual tools on the web, another great reason to get involved. Social media is a great way to get your message heard – and it’s fun! Video content tends to go down extremely well on platforms such as Facebook and Twitter, and that’s without even touching on YouTube. Did you know that 500 years’ worth of YouTube videos are watched daily on Facebook and more than 700 YouTube videos are shared on Twitter every Minute?!
Another valuable point is that video on social media can affect organic Google search results. making it even easier for potential users to find out about you. This leads us nicely in to the last benefit…
Did you know that 70% of the top 100 search listings on Google are video? Or that video views in the Google Play store count as a view on YouTube, which is the web’s second largest search engine? What’s more, this is tied to actual Google search rankings, meaning the more views you get, the higher you will rank in Google. YouTube is a huge deal these days, and the only way to get a piece of the action is by creating video content.
Video offers a range of benefits that can be a huge help in attracting and retaining new app users. Showing your app in the best light will give you the best possible chance of converting users once they land on your app page, while viewers will also get a realistic and authentic view of how the app works – what it does, and what it doesn’t do.
Social video marketing plays on the most important aspects of basic human nature: the art of storytelling. Where viral videos are all about numbers, social videos are all about connections and conversations.
Here are three ways social video marketing can be good for your business.
It has been scientifically proven that emotional connections build loyalty and influence purchasing decisions. Psychology Today reported that functional magnetic resonance imaging, or fMRI, neuro-imagery showed areas of the brain light up in scans as people tapped into their emotions when making purchasing decisions. The article explains that research showed a three-to-one bias to purchase a product based on an emotional response to an ad vs. those which viewers felt no emotional tie.
By creating videos that truly harness the power of emotional responses, you’re much more likely to drive brand loyalty and purchases over other brands.
Some good examples include the Liberty Mutual “pay it forward” ad series or the “Seeds” Google Glass ad. Both these ads are subtly branded, yet play more like a heartfelt short story than a traditional ad. There are no rates or prices or sales advertised, just the thread of heartfelt stories that draw the audience in.
Just like emotional connections drive brand loyalty, it also helps to establish trust. Part of that trust, like in the earlier examples, is not to push your brand but to share the emotional context of your message.
As an article in the Harvard Business Review points out, you want to illicit the maximum emotional response and keep branding to a minimum. Heavy use of branding can cause many viewers to disregard the content as spam.
A great example of a minimally branded series is Dove’s Campaign for Real Beauty videos, which unites women under a common cause of seeing their unique beauty. Women often struggle with poor self-image and one particularly compelling video series “beauty sketches” asks women to describe themselves to a sketch artist, before revealing to the camera and the artist what they actually look like.
The stark contrast helps bring to light the epidemic of low self-esteem and unites women in a powerful, emotional message of loving their unique beauty. This is a great way to connect a powerful company message with a social cause and in doing so Dove is creating brand loyalty and trust.
Conversations are the main goal of social video. Another way you can establish a strong emotional connection with your audience and spark conversations is to tie your business to messages related to public good or social issues.
Take, for example, the somewhat shocking and intense social video series put out by AT&T to highlight the terrible consequences of texting and driving. As part of its “It Can Wait” campaign, AT&T hired acclaimed filmmaker Werner Herzog to create an emotionally impactful social video about the deadly nature of texting while driving.
With more than 3 million views and more than 3,000 comments, AT&T has certainly started conversations with this powerful social video.
You don’t have to have a major brand to benefit from the power of social video. Take the time to research how you can authentically tie your brand into a powerful story and develop a series of videos that can help propel your business.
Reblogged from www.entrepreneur.com