Highlights of IFA 2017, from September 1 through September 6, focus on the newest consumer technology. The IFA or Internationale Funkausstellung Berlin is Germany’s oldest technology trade show and now one of the leading shows in the consumer electronics industry. Consumer technology companies from around the world gather this week at Europe’s version CES. Previews indicates that some of the highlights of IFA 2017 will focus on the internet of things and artificial intelligence.
One of the highlights of IFA 2017 comes from Samsung. Android lovers will be thrilled to hear that the new Gear Fit 2 Pro and Gear Sport are looking about as beautiful as they’d hoped. While a bit larger and heavier than their predecessors, the new smartwatches intend to woo the sports enthusiast.
The Gear Fit 2 Pro is similar to the original Gear Fit 2 from 2016 since it comes with the same resolution AMOLED display, battery, and storage. What it lacks in those, it more than makes up for in water resistance going from IP68 to 5 ATM.
The Gear Sport, with a smaller battery than the Gear S3, offers a 1.2 inch Super AMOLED display, 786 MB RAM, and 4 GB of storage. The Gear Sport shares the 5 ATM water resistance rating with its sibling the Gear Fit 2 Pro making it worth looking into for those who want something a bit smaller that offers the same shower and swimming capabilities.
Well known gaming computer company Acer went big but not home making it one of the highlights of IFA 2017. It announced new additions to its computing familly.
The ACER Predator Orion 9000 offers an 18-core CPU that incorporates an Intel Core i9 and liquid cooling system. Not out yet, this will be offered up just in time for the holiday rush in December starting at $1200.
ACER also announced two new gaming laptops that build upon its current models. The Swift 5 and the Spin 5 offer gamers Intel Core processors. The biggest difference between the two lies in the Swift 5’s touchscreen and the Spin 5’s graphic card, choice of 13 or 15 inch screen, and expanded memory.
Finally, the piece de resistance of the Acer’s announcements is the fanless convertable laptop. The Acer Switch offers an option of being a tablet or laptop. In addition, the new Switch offers a much nicer-looking design thatn the Acer Aspire Switch .
Currently the bronze medalist of the smartphone race, Huawei is planning to showcase its new artificial intelligence smartphone features. Announcing the new technology, Huawei is planning to match Apple and Samsung.
The new AI will feature many of the same qualities other smartphones incorporate. It will offer language translation, follow voice commands, and incorporate augmented reality.
What makes this announcement one of the highlights of IFA 2017 is that the new Huawei phones will use Kirin chips instead of Snapdragon chips making Apple and Huawei even in the “use your own core processor” race.
Following the news from IFA 2017, the future of electronics seems to increasing incorporate not just the interconnectedness of devices, but also the desire to make them smarter. As IFA 2017 follows nine months after, or 3 months before depending on how you look at it, the question becomes what CES 2018 will have to offer that IFA doesn’t.
What are your predictions for what we’ll see at CES 2018 that expands upon this?
Looking forward to 2017, one of the major technological trends is the sharing eonomy. As a kid, the sharing economy meant trading sports cards or Pokemon cards. In the modern day, technology has leveled up peer to peer transactions. With the rise of apps like Uber or AirBnB, the sharing economy has elevated crowd sourcing to new levels allowing greater personalization of travel as well as greater economic efficiency. For marketers looking for an edge, the increased rise of the sharing economy provides not only an excellent model but also excellent opportunities.
What Is The Sharing Economy?
Not unlike trading cards as children, the sharing economy is borrowing or renting an asset that is underutilized by the owner. As kids, the economic growth arose out of the card received for the card not wanted. As adults, the economic growth is getting money for the location or object not being utilized to its fullest. For example, the AirBnB model allows people to rent rooms that are otherwise empty to people who need them. There is a supply that meets the demands. Unlike trading cards, however, the new sharing economy has grown predominantly in response to technology that connects people internationally who have diverse needs.
Travel Will Be A Model
Although the sharing economy discussions tend to focus on travel, marketers in all areas can learn a lot about how to utilize the peer to peer transaction model for their own products. Most notoriously, AirBnB has taken the lead in connecting peer to peer transactions. Although hotels are predicted to dominate the industry, peer to peer platforms will likely open up longer term stay options for many people. AirBnB and Uber have managed to gain large market shares by connecting individuals who are looking to swap resources and needs. Peer-to-peer marketing, based on the same principals as peer sales platforms, provide expertise, real conversations, and originality that better brand a product. Marketers can help connect individuals using sharing economy concepts.
On-Demand Apps Will Redefine Customer Experience
As people are more likely to try to lower costs in a fluctuating economic environment, on demand apps will continue to drive the sharing economy. People want to be able to do what they want, when they want it, and do it together. For businesses to follow the sharing economy’s on-demand model, they need to change their app development plans. Increasing end-user engagement leads to new ways to market a product and new revenue channels. By leveraging APIs, this digital automation can help promote a business as well as increase income.
Bitcoin Will Be A Catalyst For Click Throughs
For years, bitcoin was considered the golden unicorn of the internetBitcoins are an unregulated currency created through anonymity on the internet and act as the first entirely decentralized peer-to-peer payment network. In essence, bitcoin is the definition of fiat money. Large numbers of users determine how valuable the credits are, giving them a sense of community value, then store them in digital wallets and use them as payment for goods and services. In the last few months, bitcoin value has risen steadily as investors try to protect their money from unstable markets in the wake of political shifts. With this rise of bitcoin’s social acceptance, performance marketing and affiliate programs are also seeing a rise in use. Bitcoin purchases reward any transaction with a percentage approach. For marketers, this can mean providing rewards for clicking through to a site or completing specific actions.
Blockchain Technology Will Transform Digital Marketing
Similar to a database, blockchain is the bank of bitcoin. In essense, people using bitcoin created encrypted data “blocks” that use cryptographic validation to link themselves together. Although blockchain stores bitcoin value, acting similar to a bank, its decentralized nature makes it the foundation of an economic sharing economy. Blockchain technology, and its rise due to the increased use of Bitcoins, can help decentralize the advertising world allowing better metrics. With blockchain technology, central authorities will no longer disrupt displaying ad networks, marketers can beat online ad fraud, and digital currency will allow for payments to be processed without a third party taking a percentage.
As people embrace the sharing economy, true peer to peer transactions will continue to grow in viability. Looking toward 2017, the sharing economy acts as a model of business success as well as a tool formarketing success.