Three Formats of Branded Videos to build a successful marketing campaign

Marketing Video / Video Marketing / November 8, 2017

Instagram is one of the most popular social networks nowadays. Every day, 800 million active users upload billions of photos and videos. At the same time, Instagram videos get 2 times the engagement of photos that any other social media platform! Of course, paying attention to these stats, marketers, and entrepreneurs do not avoid the opportunity to develop their business and use Instagram videos to attract new customers. But because of the high competition, not everyone business video production succeeds. Many cannot draw benefits from the Instagram for their venture. In this article, we will tell you how to create an effective Instagram video advertising to stand out from the competition, enhance your brand recognition, and maximize your profit.

#1. Come up with the Memorable Idea

The idea is one of the most important factors contributing to the success of your corporate video production for Instagram. Video ad film makers always pay attention to how many of the same videos are present today in the Instagram space. And only some projects have millions of views and become viral. To succeed, be sure to conduct brainstorming, consult with colleagues and friends and try to create a truly unique and memorable concept.

#2. Create Catchy Intro without Sound

When speaking about the implementation, the most important ingredient is an effective start, which will help to stand out from the entire information flow. After all, every tenth publication on Instagram is advertising, and users often just flip through it. To prevent this, corporate video film makers always try to intrigue the viewer from the first seconds of the video. For this, you can use non-standard foreshortenings, bright colors, charismatic characters, atmospheric places and so on. Turn on your creativity and imagine yourself in the place of your target audience. And remember that your intro should interest the viewer without sound. Instagram automatically starts video advertising. It does not turn on the sound but leaves this right behind the viewer.

#3. Follow Instagram Video Requirements

Before you start to shoot a video for Instagram advertising, it would be nice to get acquainted with the requirements of this social network. So, the maximum size of your video should not be more than 4 gigabytes. Also, you must observe a certain aspect ratio. In the case of square video, it should be 1 to 1, in the case of landscape orientation, the parameters are 4:5. Of course, do not forget that the video must pass censorship requirements in terms of compliance with generally accepted norms of morality.

#4. Add an Effective Description

When examining a feed, the user sees only three lines of your ad. The rest of the text hides behind the ellipsis. Try to make the first words of your description involving, intriguing, catchy so you can instantly attract the attention of visitors. Be sure to make short, concise offers, and say something unusual, unexpected, shocking or even strange. Address your audience as “you” several times, emphasizing that you wrote the text thinking about your visitor. And of course, try to follow the reaction of readers and adjust the description of your Instagram video advertising. Finally, do not forget about hashtags.

#5. Do not Forget about a CTA

We will not exaggerate if we say that your Instagram video ad production will not be useful if it does not have a Call to Action. Again, in today’s online space, users can simply forget why they’re watching your video. Therefore, it would be wise to remind them of the essence of your message. Push the viewer to a specific action: join your community, subscribe to your account, experience the benefits of your product or service, and the like. Statistics show that an effective call to action can double your conversions, so CTA is must-have for any video content.


Let’s sum up our recipe for successful Instagram video advertising. First, the video must have a strong catchy intro at the beginning, and the same CTA at the end. It should also have a concise description with relevant and competitive hashtags, and meet the requirements of the social network. In the end, do not forget that the most important secret of effective video lies not only in successful implementation but also in a successful original concept. Everything begins with an idea and continues with the effective epitome.

Still have questions? Contact!

instagram video advertising


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DigitalLagos News Staff

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As more people turn to the Internet for information, business owners are taking advantage of opportunities for showcasing content through a variety of formats. As it stands, video is the most preferred formatcapturing the viewer’s attention, increasing traffic, and improving ROI. In fact, 54% of consumers prefer videos from their favorite brands over other formats. Videos are also 43% more memorable than text and images, which are only 18% and 36% memorable respectively.

In this article, we’ll share 5 kinds of marketing videos to learn from with examples. Such videos can be replicated for your own business with the help of a video production company, such as, in an effort to enhance your brand’s awareness, and increase ROI.

Video Ads

In one of Intel Edison’s five-part “Meet the Makers” video series, the story of a 13-year-old who became inspired to create a printer for the blind by using an Intel product was created.  Intel used this video ad to share how new technology was created, and how everything came together perfectly by using their product in this heart-warming, story-based video ad.

Explainer Videos

Explainer videos have become increasingly popular, as realized by ZenCash. They explain their integrated software is designed to work with consumer accounting systems to monitor, and keep track of accounts receivables. This is done in an easy to understand manner, using simplistic hand-sketched images that increase clicks.


Grainger, an industrial supply company based in the US, is a fortune 500 company that supplies over 3 million customers with industrial supplies, equipment, and tools. They created a series of marketing videos that highlight their customers who use their products to assist them in their everyday line of work. Over the course of a year, they have been able to successfully put together and launch their YouTube channel titled “Grainger Everyday Heroes.” The marketing videos serve as a testament to the Grainger brand.

Training Videos

Training videos are a great way to explain difficult concepts, or highlight complex procedures that could be better understood, through simplifying how such methods are communicated. For example, EY’s Metro Email Service used a training video to simplify difficult to understand email problems. This was helpful to their trainees who needed to explain email and application processes to non-tech individuals in a simplified manner. This resulted in an effective, customized, easy to follow, yet memorable story-based training video.

Corporate Videos

Corporate videos are a growing trend that are used by corporations as a means to further promote their brand, while increasing sales. Some have used corporate videos as a way to align with issues that tap into their potential customer’s emotions. Similar to the way Dove used their corporate video series, “Dove Choose Beautiful,” to encourage women all over the world to choose beautiful, as opposed to outdated, unhealthy standards for beauty.

We hope you’ve enjoyed these 5 successful marketing videos. Now that you know more about the different types of video available for marketing your business, it’s time to start making some of your own! Whichever type of marketing video you believe is best for your marketing strategy—be it a trailer, a marketing ad, or a six-second video, our video production team can help your business shoot an impactful video in 1080p, and in 4K, as well as the standard ultra-high definition video footage.

Whether you’re making a brand positioning video, training video, promotional video… or all of the above, DigitalLagos offers a truly inspiring, creative⸻strategic approach, with beautiful HD footage to maximize impact on production. Our team can shoot in 1080p as well a 4K, the standard in ultra-high definition video footage. Contact


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DigitalLagos News Staff

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In online video marketing, as in any trend niche, there is a complete confusion. There are selling videos, explainers, corporate clips, advertisings, viral videos, video infographics, and a bunch of other options.

To slightly simplify this turmoil, we’ve identified three main formats of branded videos depending on the task they are solving.

  • Video ads to attract a new audience.
  • Video presentations to convince and “convert” those who have already heard something about you and want more details.
  • Corporate videos to increase audience loyalty and strengthen your brand.

Let’s look at each of the formats and discuss their importance for brand building.

Video Ads

Most often, the video ad is designed for the first contact with the audience. Users do not yet know about you, but with video ad production, you catch them and try to get their attention. Thus, video ads should be short, vivid, emotional, and correspond to the interests of users and the context in which they watch your video. That is, if a user watches the YouTube review of a new computer game, you do not need to irritate him with advertising of accounting services.

  • Duration: 15 to 30 seconds.
  • Content: One basic idea based on product positioning.
  • Ways of promotion: Social networks (Facebook, YouTube, Instagram, Twitter, and others), TV and Offline Environment.

Video Presentations

This branded video format is not for the first contact. The user has already heard about you, became interested and came to your site or to the page on the social media. And now, he wants to know more about you to make a purchase decision. Accordingly, the video presentation should tell about your product (service or company). Here, you must demonstrate your product, highlight its main advantages and how the user will benefit from it.

  • Duration: 1-2 minutes.
  • Content: Rational arguments, product advantages.
  • Ways of promotion: Company’s website, brand pages in social networks, business events (exhibitions, conferences), personal presentation video, email lists, etc.

Corporate Videos

With corporate video production, you are able to:

  • Portray the real company picture you are trying to portray with your brand.
  • Help the visitors in clarifying the business & help them extract positive information from your website.

The video production is an important element of content marketing and search marketing. In the image videos, you should not say directly about the benefits of the product. Their mentions should be neatly inscribed in useful and interesting content.

Image videos work for the reputation of the brand and are focused mainly on viewers who already know you. But there is one exception. The video for search queries (reviews, branded video tutorials). In terms of format, these are the same corporate videos, but they work with a new audience who is ready to buy.

  • Duration: not limited. But the longer the image video, the more valuable it should be for the user: more interesting, useful, and contain unique information.
  • Content: should be useful and interesting to the viewer. Should not be advertising.
  • Ways of promotion: corporate YouTube channel, brand social media accounts, a separate section on the website, email-lists.


The web video production can be classified according to other criteria: visual technologies, audience, distribution method, etc. and all of them will influence the content. But you, as a customer should not worry about this. It is enough to understand why you need a video and how it should solve your problem successfully.

We at Digital Lagos create unique videos keeping in mind the brand and industry standard.

Have any question? Contact

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Vyacheslav Khmelkov

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