With more and more brands entering the social media marketing arena, it has become increasingly difficult for companies to attract, retain and grow a strong and loyal fan base on social platforms. A run-of-the-mill social media advertising approach is no longer helpful. To generate better engagement businesses today need to quickly figure out what is interesting and most relevant to their target audiences.
Your social media strategy in 2018 must be different from what you’ve been doing in the past. In other words, you need to keep abreast of the most crucial social media trends that will determine your success toward better customer engagement and increased brand loyalty.
Facebook, Twitter, and Linked are known as the BIG THREE of social media. 22% of the world’s total population uses Facebook. More than 450 million users are on LinkedIn. 89% of world’s businesses with 100+ employees use Twitter for marketing purposes. These are astonishing facts, but what is more important from a marketing standpoint are the latest trends that are changing the course of social media advertising. Let’s discuss them one by one!
There is so much clutter on social media now. People have long lost interest in generic events, boiler-plate offers, irrelevant products, gimmicky marketing slogans, or invitations with no personal appeal. It seems the only way companies can break through this clutter is by getting a deeper insight into what their customers’ needs, liking, and preferences are, and then formulate a content strategy based on the findings. Any promo content in the form of a video, graphic, text, audio, or animated content you put out into the social space must be contextually relevant and resonate well with your prospects’ needs and requirements.
The problem with today’s social media platforms is that users have become quite immune to pretty much everything. Even the best of the content finds it hard to cut the mustard! Reason? Because people can’t bite off more than they can chew and, as you see, there’s an infinite amount of content being churned out by marketers every day.
Nevertheless, today you can also utilize the tools that were not available to the previous generation of marketers to help you make your content super specific for the end-users. You can use data to gain a proper insight into your potential prospects’ needs and then come up with a personalized approach to content marketing.
Chat bots, the apps you interact with through a chat interface, have gained increased popularity throughout 2017 and would continue to. What makes them so viable for marketers and social media users alike is their ability to provide instant information and uninterrupted customer support. Chat bots are easy to use. They save your prospects’ time. And, they have a personality too!
According to a survey conducted by Aspect, 49% of consumers prefer interacting with companies through text, chat, or messaging. For millennials, texting is even more effective means of communication. Although using a human touch in all communications is generally preferred, using chat bots to eliminate the limitations that are associated with humans is rather more acceptable. If a chat bot can understand our problems and resolve them in the shortest time possible, it’s exactly what people are looking for!
Facebook chat bots are one example of this artificial intelligence. They can be embedded into third-party platforms to provide personalized experience for the end consumers. ChattyPeople, MEOKAY, Smooch, Botsify, Chatfuel, BotKit, and Telegram Bots are the other Chatbot Platforms you can use to build a custom chat bot for your own business or social media channel.
In a nutshell, businesses that are willing to leverage the power of social chat bots for customer service are going to win the game in 2018. So, leverage this technology now!
As the level of noise increases on social media, the clutter starts keeping your content out of the reach of the end-users. Building relationships and engaging your audience on social platforms has become more difficult today than it has ever been. The content clutter is constantly increasing, causing marketers to shift their focus on influencers and Thought Leaders for their brands’ promotion. According to Zephoria.com, 421,920,000 statuses are updated, 195,840,000 photos are uploaded, and 100 million hours of videos are posted every day on Facebook. Clearly, it’s getting noisier than you expect in the years to come!
The idea of influencer marketing is to overcome this excessive noise and to build relationship with people who can build relationship for you. Or taking a step forward, to help you influence the purchase decisions of your targeted customers. It is believed that word of mouth is the most valuable form of advertising. An article from Mckinsey’s research says that 20-50 percent of all purchasing decisions are influenced by word of mouth (whether online or off-line). This really reinforces the fact that investing in influencer marketing will pay off given the fact that people are more receptive to recommendations from the individuals they respect and trust more than the ads they see on social media or elsewhere.
Live video marketing has become a sensational trend and many renowned brands are using it as an important element of their online marketing mix. Live videos have greater appeal, they are more effective in generating “in the moment” value for the audience, as well as in achieving greater engagement and response from the end-users. If you’re not sure how it can be done at a business level, you can look through some shining examples from renowned brands like Buzzfeed, Grazia UK, and Dunkin Donuts.
Facebook Live will continue to dominate the live video marketing segment in 2018. If you want to engage your followers, get instant feedback from end users, and increase your overall fanbase on social media platforms, Live Videos are the future tool. Use it to help you effectively achieve these goals.
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There’s no denying that online video has surpassed the expectations of several analysts over the last 12-24 months. The rise of video across the internet has been unprecedented, and if recent research is anything to go by it’s only set to continue. Cisco estimates that by 2019, 80% of the internet will be video content.
Naturally, the driving force behind a dramatic rise in any new technology or service is usually the consumer. With that in mind, it’s no surprise that online video consumption is on the rise given the fact the the amount of video watched via mobile devices is steadily rising every year.
Research conducted by Ericsson in their Mobility Report showed that already over 50% of video consumed by users online was on a mobile device. With users able to watch video online 24/7 wherever they are, they have complete control and access to online content.
So, what are key reasons why video will continue to rise, and thus, be the future for content marketing?
A crucial benefit to online video content versus online text is the rate at which the user can consume it. According to Forrester Research’s Dr. James McQuivey, “a minute of video is worth 1.8 million words.”
Not only that, but it’s proven that video is more influential than written content, with 59% of company decision makers stating that they would rather watch a video than read an article or blog post.
You have to consider the impact of social media. Social platforms have placed a significant priority on video content over the last 12-18 months, meaning that your news feed on Facebook, Twitter, LinkedIn and others will be full with more video than ever before.
A knock on effect of this is that more businesses and marketers have had to adapt and in turn, create more video content. With increased demand comes an increase in supply in a perfect market, and this is exactly what is happening.
On average, businesses are now producing 18 videos per month, and 85% of businesses now have content creators or staff allocated to specifically develop video-based content.
The impact that live video has had, particularly on social media, cannot be understated. That, combined with the improvements and increased availability of on-demand video content across mediums likes Netflix, Amazon Prime and even by mainstream networks, has meant that regular television has effectively been replaced.
The power of live video lies within it’s potential; it’s potential to be unpredictable and at the same time informative. People now have live updates available through their social networks, on their mobile devices, at the tap of button.
In short, the rise of online video is due to a combination of factors, but primarily the recipe of social media, mobile, and live/on-demand video. This has prompted a trend that is only set to continue, particularly for content marketers who are tasked with the job of meeting the increasing demand for further online video content.
Conversion is the key indicator, which attracts all Internet marketers. It is the cause of all online rivals and intense competition between world companies. And today, we suggest you consider seven key content marketing tips and tricks that will help you to turn your visitor into a buyer. So what are we waiting for?
The first and the most substantial trick is the content efficiency. The qualitative content can help you to win potential customers. Simplicity and surprise will entice your visitor to interest your product. Only reliable and verified information is able to turn a casual visitor of your website into a buyer.
Almost 70% of online specialists believe that the most difficult task is to create exciting content.
The second tip is a really tempting headline for your content. It can help you to attract the attention of a potential buyer. Today, users receive so much unnecessary information that they have used to ignore it. The task of the correct heading is to get attention. Show that this is exactly what a person needs at this moment. Be sure to give due attention to its creation.
A British electrophysiologist, a researcher of the nervous system, Edgar Dale has proved that people remember information in this ratio:
There is something to ponder, right? This research could be useful for your content creation strategy.
Now let’s talk about social media promotion in digital marketing. Here, you should engage as many social networks as possible. There are many of your potential buyers. So you can create a plan of posts for each social media and publish the material with a certain periodicity. After all, social media marketing is one of the most essential tools for any business!
Content marketing tips for startups always include optimization. But it is a MUST not only for business beginners but for everybody. Because content should be convenient for search engines. Your material should take the first place in the search. Why? This position brings a lot of free traffic!
One of the most actionable content marketing tips is making the content easy to perceive.
35% of companies are confident that the key to their success is the creation of enticing content.
But without an audience, your content is simply powerless. How often do you read a blank sheet of text on several screen turns? Most likely, you close the page and look for something else. Your client is the same!
The last point of our content marketing tips list is that you can create social media buttons so that users can share your information. In addition, you should create the most useful material, which is likely to share. Remember that the main task of content marketing is creation of such information that could interest your visitor. As a result, a person will come back to you again and again to make purchases.
Content marketing is the extremely promising direction of business promotion. People trust each other and buy from each other. This means that competent content and marketing strategies can bring the glory of an expert in your niche, new customers, conversion growth, and profit to your campaign.
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