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Video Highlights from SMW14 February events

Video / April 26, 2014

In today’s social media driven society, it’s practically essential to use video in attaining a strong web or social media presence. If not, there’s a strong chance that your website or social media page may be overlooked. Marketers have observed a tremendous increase in how web video production is attracting more visitors than all other forms of content. In fact, 51.9% of marketing professionals have indicated that video content yields the greatest ROI and conversions. If you’d like to shoot your own videos, we’ve listed 10 video production tips from the industry’s top videographers.

Be Prepared

Make sure your battery is fully charged, and that you have a backup battery as well. It’s also important to have plenty of storage space, with a clean lens.

There are also things that you should check before going live which Jourdan, a filmmaker, video journalist, and contributor to Vimeo Video school refers to as, “mastering the checklist”. A checklist could include microphones, sound, tripods, sun reflectors, and knowing how and when to pan and tilt, etc.

Keep It Steady

Avoid shooting shaky videos by placing your feet shoulder width apart, one hand holding the camera, and the other hand under the camera. You can also use a tripod to achieve greater stability. Also, refrain from zooming in for close-ups. This will keep the frame steady without any shakiness. Could you imagine watching “Star Wars” if all of the shots were shaky? Steven Spielberg wouldn’t allow that, which is why the camera crew keeps it steady for him!

Think About Lighting

Consider balance when it comes to lighting—making sure the lighting is in front of the subjects. To provide your subjects with a crispier look, use television lights. Don’t over or under light the subjects. Chances are, you don’t want them to look like Sean Patrick Flanery’s character in the 1995 movie “Powder.” Use reflectors to help combat under lighting.

Plan Shots Ahead of Time

Take shots using different angles, such as wide, medium and close-up shots. This will help you address the time-lapse issue: (time-lapse or not to time-lapse). Time-lapse videos are great openers, or when used in transition between shots. They are also wonderful tools for showing a long period of time that has passed when telling a story. It also makes for a great story, such as in e series “Planet Earth” on the National Geographic channel.

Composition

When composing videos, plan in advance. Frame the subjects slightly to the right or the left and be mindful of the background, which should be a reflection of the subject matter. According to videographer Amy Horton, there are 10 types of camera shots to use while filming a video web production.

Get Creative

Experiment with shooting from different angles and vantage points. Everything from one corner of a room to the surroundings of a location will bring viewers into the scene, and make them feel like they are really there. Think about your favorite films, and the different angles that are used to create certain effects and emotions. Many movies and programs will present several shots from the city in which the story takes place to bring viewers into the scene, and make them feel like they are there.

Use a Green Screen for Special Effects

A chromakey green screen allows you to add special effects to make your videos appear more dramatic, professional, and artistic. Think about the news, for example. A green screen is used whenever the weather forecast is given.

Videos are essential digital marketing tools for businesses. If you want to learn more about business video production, please visit our blog for more information.


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DigitalLagos News Staff




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YouTube channel name is what your visitors see first. They decide whether to continue searching your channel or not, click on it in the search results or scroll down the page.

The correct name will promote your channel itself. Each time, entering a key phrase, subscribers will find you.

What Should Be the Name?

There are no clear rules in digital marketing for that. But there are several criteria. Make your name:

  • Understandable
  • Original
  • Memorable

If you are already sitting for an hour (a day or maybe a month?) in front of the blank sheet, use these simple YouTube channel name tips.

  1. Make it Short

Pay attention to the YouTube channel names list of TOP popular channels. What unites them? Right, they are short. Because such names are easy to remember and find. A good option is to name the YouTube channel in one word.

  1. Create a Name based on the Goal

As a rule, people watch videos in order to learn something, relax or have fun. What do you bet on? And what videos will you create? They can be educational or motivational videos, reviews, entertainment shows. Name your channel according to your intentions.

  1. Take into Account the Interest of Your Audience

Make a portrait of your buyers. Think about what they want to achieve, what difficulties they encounter, what they are looking for. And based on this, think of the name.

  1. Analyze the Competition

Study popular channels and choose the most interesting and revealing names. Try to understand their approach and apply it to your online marketing campaign. But remember about YouTube channel name copyright!

  1. Look to the Future of Your Channel

Definitely, your channel will be popular. But not at once. Building your video marketing strategy, think about what you want to implement in the future and choose a name based on this. So, you do not need to change your name after a year and confuse existing subscribers.

  1. Use Rhymes

This is a really gorgeous way to create cool YouTube channel names. Yes, it is difficult to come up with rhymes, but they are used by popular brands, bloggers, filmmakers. Not a YouTube channel name generator. Rhymes.

  1. Use the Word Game

YouTube is basically an entertainment resource. So, apart from all the others YouTube channel name ideas, the pun will help attract the attention of your visitors.

  1. Use Alliteration

It is the reiteration of identical or similar consonants. Its main advantage is the ease of memorizing. For example, Coca-Cola.

  1. Use an Oxymoron

This is an expression that contains contradictory concepts. Thanks to the connection of the incompatible, our brain stops on this phrase and tries to present it. This turns on the creative right cerebral hemisphere and arouses our interest. For example, the end of eternity, a true lie, back to the future.

  1. Use Humor

Humor is popular. And if you can come up with a cool amusing name, your subscribers will like you.

Wrap Up

Let’s be honest. Sometimes the proper video content quality, the frequency of publications, the optimization of the title and the video descriptions are much more important in social media marketing. But the name of the YouTube channel is an additional factor that will help you promote it. All together will be the key to your success.


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Vyacheslav Khmelkov




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In March, Coca-Cola Singapore and the Singapore Kindness Movement devised a way to recognise the workers’ efforts with small red cylinders of appreciation delivered on wings. Migrant workers in Singapore make up a large part of the country’s total workforce, many work high in the clouds on the construction of the states infamous sky scrappers, out of the sight of the public which they tirelessly serve to house, isolated from their families. In March, Coca-Cola Singapore and the Singapore Kindness Movement devised a way to recognise the workers efforts with small red cylinders of appreciation. The project ”Happiness from the Skies” aimed to deliver happiness through delicious delivery of drones, to show that a little kindness goes a long way to bring Singaporeans and guest workers closer.


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DigitalLagos News Staff




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Antos Stella, Managing Director and shareholder in Content Connect Africa (CCA) talks about: what CCA does as a music agency; its country coverage across Africa; the deals it does with artists, including recording them; international music platforms coming to Africa; the investment by MTN; and whether subscriptions or live streams are the best business model.


“We have a lot of artists who don’t have the opportunity or resources to record but who have great potential and we’re offering them opportunities”


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DigitalLagos News Staff




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As they let the excitement build for September, we though we share with you all the amazing components of February. Which is why we’re sharing this video. If you were able to join them this February, you can relive your experience. If you missed the week (or want to bring to those who didn’t join you), you’ll see all their favorite moments, watch it — and then brag about being a part of it all here…


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DigitalLagos




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