Many businesses are spending more money on internet marketing courses, hoping to grow their business and increase their revenue, and instead leaving the learning experience feeling jaded and unsatisfied.
A lot of the information that is available in more reasonably priced internet marketing courses is superficial or generic. It is the sort of information that can be found for free on many top internet marketing blogs, and has simply been repackaged for sale as an instructional course.
Why Pay More?
In most cases, small businesses can find the resources they need by following top marketers, such as those mentioned in this recent article on Forbes.
Growing a small business can be hard work, why make it harder on yourself by over-paying for something that might not help you? It’s well-known that many such courses are really thinly-veiled attempts to upsell you to a higher-priced course.
There’s Always a Catch
Most internet marketing courses are geared towards businesses with a larger audience. The course could be very well-designed and valuable, but do you no good if you don’t have an email list with thousands of members yet.
This is especially true of those marketers who have affiliates lined up to promote their products for them. Unless your business has a list like this and / or lots of eager affiliates, it’s best to hold off on the pricey internet marketing courses and aim for something a little more affordable (and how much more affordable can you get than free?)
Do Your Homework
If you do decide that you would like to purchase an internet marketing course, make sure that you search for reviews by current and past customers. Find out what they thought of the course, and whether or not it’s even worth bothering with.
Of course the person selling the course is going to tell you all of the good things about it! Find any forums, message boards, or social media groups that deal with the marketer who is teaching the course and talk to others who have purchased the course you’re interested in or any other courses by that person.
Can You Ask Questions?
For 9 out of 10 internet marketing courses out there, there is little to no benefit for small business owners. This is because they do not offer any sort of personalized help, and when your business is smaller you’re going to need more help getting started and seeing success than a big business might.
For most courses, there is a webinar or a video, an ebook, and some sort of other resource. Even if the material is amazing and life-changing, chances are you’re going to need to ask a question or two, only to find that the presenter is nowhere to be found, and some of them don’t have any sort of public office hours.
As a small business owner, you need to think realistically about what your business needs to grow, what you personally need to grow, and how much it would take to get you there. Growing a business takes time, and there’s no way around that if you want genuine, lasting results.
Your business (and you personally) will be much better served by keeping an eye out for any good information online, creating and implementing a solid content marketing strategy, and working hard to build your email list through honest practices. There is no need for expensive internet marketing courses! Save those for after you’ve grown your business enough for the courses to be useful.